Craig Hordlow, Chief Strategist at performance marketing agency Red Bricks Media, will present at the upcoming Search Marketing Expo Analytics Conference in Toronto. In his sessions, Hordlow will discuss the “Top 10 Customized Analytics Reports” as well as how to use Google Analytics to save money while providing high-level reporting functions otherwise associated with paid analytics solutions.
With companies striving to optimize their marketing budgets, special focus has been brought to analyzing the results of SEO and PPC marketing campaigns. Attendees of these sessions will come away with a firm grasp on how to best use analytics to maximize the results of their campaign from understanding search motivation to optimizing meta descriptions. Hordlow will cover the tests and analyses every company should conduct including User Engagement Analysis, Member vs. Non-member Analysis, and Bounce Rate Analysis.
In the session “Free Does Not Always Mean Crappy: How Google Analytics Will Work Wonders For You,” Hordlow dispels the myth that gadgets and pricey analytics packages are necessary to get quality data. The advanced analytics reporting capabilities of Google Analytics can help companies with product analyses for ecommerce, membership micro-segmentation and conversion optimization.
Discussing his sessions, Hordlow said “the value of data is not determined by the brand name of the analytics vendor, but rather the ability of the marketer to ask questions that will have the greatest impact and the chops to configure their analytics solution to give them accurate answers.”
Hordlow is an experienced SEO specialist who has worked with Technology and Entertainment industry leaders. By applying scientific testing and experimentation to the world of search optimization, he has crafted the performance-
