Vogel’s, the European market leader in innovative audio and video equipment mounting and furniture solutions, joins Open ICEcat to provide their channel partners in EMEA/Worldwide with free multilingual product information, including its FlatscreenFitter. Basically, the Vogel's FlatscreenFitter tells which Vogel’s mounts fit each brand of TV or display.
With this move Vogel’s intends to improve the visibility in the market of its products, like mounts, stands and supports for LCD/Plasma TVs, projectors, loudspeakers, computer displays and audio and video equipment.
The continuing growth in sales of LCD TVs and Plasma TVs has given Vogel's the chance to go one step further and develop products that allow to place and turn the TV/monitor providing greater visibility to the user.
“Since the start of Vogel's, we are committed to providing the market with the best service and highest quality consumer and professional products. Now that Vogel’s join the Open ICEcat catalogue, we are going to reach our distribution channel better by giving them access to standardized product content information and link the Vogel’s FlatscreenFitter compatibility tables to more than 5000 displays in ICEcat”, says the spokesman from Vogel’s
“Vogel's participation in Open ICEcat with their FlatscreenFitter is strategic. Users of ICEcat catalogues are becoming more demanding and need to give online product advise to their customers, which helps them in turn to generate more margin”, said Martijn Hoogeveen, CEO of ICEcat.
About Vogel’s
Continuous innovation and high quality design have been the company’s most important drivers for over 35 years. In 1973, Vogel’s developed the world’s first loudspeaker support. Since then, this Dutch company has produced a steady stream of cutting edge solutions to help make people’s lives more entertaining and enjoyable. Today, Vogel’s designs, develops and markets placement and mounting solutions for LCD and plasma screens, audio and video equipment and loudspeakers. Vogel’s stands for ingenuity, quality and reliability. For further information, please visit www.vogels.com.
About Open ICEcat
ICEcat.biz was created in 2003 and has developed rapidly into a multilingual Worldwide open catalogue for the IT, Telecom, Consumer Electronics and Office sectors. The free OpenICEcat service was launched in December, 2005, and is currently supported by more than 160 manufacturers, including HP, Philips, IBM, Sony, Vodafone, Samsung, Acer and Canon. The main motivation of manufacturers and the channel to join this concept is to drive channel costs down, and to improve the standardization and quality of product content in the channel. OpenICEcat is ruled by the Open Content License Agreement. ICEcat.biz provides product content in XML format or via URLs. The content is used in more than 5000 webshops, comparison sites, advisors and ERP systems.
More information
Vogel’s
Name: Vogel’s Spokesman
Email: press@vogels.com
www.vogels.com
ICEcat
Karina Miñano
mailto: karina@icecat.biz
www.openicecat.com
