LITTLETON, CO – Generation Sales Group, a leading provider of B2B Lead Generation & Appointment Setting Services, today announced a strategic partnership with LeadMaster, an innovator in the tactical CRM, lead management, and call center marketplace.
Generation Sales Group chose LeadMaster over the competition for a variety of reasons, including LeadMaster’s:
• Powerful lead tracking and lead distribution to partners. LeadMaster offers Generation Sales Group the ability to track leads and distribute leads to its clients
• Affordability. Powerful, yet affordable, LeadMaster is one of the most cost-effective applications of its kind.
• Simplicity. Generation Sales Group found LeadMaster extremely easy to use. LeadMaster offers hands-on training via web teleconference — in less than an hour!
"We are thrilled to partner with LeadMaster to provide critical sales support to our clients” said David Juris, Generation Sales Group, Founder and President.
Russell King, CEO and Co-Founder of LeadMaster says “The team at Generation Sales Group takes full advantage of the many features our system provides and I like to see companies benefit from the multiple uses. It’s exciting to be able to help companies grow their business.”
About Generation Sales Group
Generation Sales Group specializes in B2B Sales and Telemarketing Services including Lead Generation, Appointment Setting and Outsourced Tele-Sales. Generation Sales Group makes cold calls, set appointments and generate leads, but we are quite different from traditional telemarketing companies. Generation Sales Group's Virtual Call Agents are geographically dispersed, rather than being situated at work stations in a Call Center building. The utilization of home-based agents has resulted in a more experienced staff with less caller turnover. Generation Sales Group is staffed entirely by professionals with exceptional interaction skills who can comfortably engage decision makers in meaningful conversations involving complex and high-end transactions. Generation Sales Group's approach is based on a proven, non-manipulative, consultative, solution-focused relationship-
About LeadMaster
LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.



