KENT, ENGLAND--(Marketwire - Feb 25th, 2009) - The Maidstone based promotional marketing firm Oval Innovations has recently announced plans to enter the charity industry. Known for its direct advertising campaigns in the sports, entertainment and hospitality industries, Oval Innovations recognizes this move as a natural extension of their core business.
"With Oval's experience of driving foot traffic and collecting market research for top clients in the service industry, we felt it would be a natural transition to use our approach in the fundraising and charity fields. Our ability to be proactive in finding new customers is what separates us from other companies," said Jessica Storm of Oval Innovations.
"The marketing world has changed. Companies can no longer rely on sourcing leads through telemarketing or direct mail. They now demand a more personal approach to expand their customer base and we will provide this service," Storm said.
Oval Innovations expects revenues from the Charity sector to rival its direct promotions business within the next two years.
