No one knows that better than internal communications expert David Grossman and his agency dg&a. dg&a has used its arsenal of unique proprietary communication tools – part of its distinctive Grossman Methodology - to help Fortune 500 CEOs and their leadership teams engage key constituencies to drive business results, increase productivity and minimize the downsides of change.
Today dg&a announced it will make two of those sought-after tools – the leadercommunicator™
“We’re often asked about training others on our leadercommunicator platform and messagemap tools - this certification program is in response to that,” said David Grossman, ABC, APR, Fellow PRSA, dg&a founder and president. “Today’
“President Obama has a political platform, and every senior leader in any organization who’s serious about getting results should have a platform as well,” said Grossman. “Whether you agree or disagree with the President’s positions, you always know where he stands. People liking a leader’s position is not critical to success; people understanding, and thus respecting what the leader is trying to accomplish, is paramount.”
The certification process focuses on several key aspects involved in effective executive leadership at the senior management level, including:
Effectively developing and articulating goals and plans
Empowering leaders to speak openly and honestly with employees
Delivering consistent messages across all divisions, driving productivity and morale
Improving levels of trust between management and staff
The messagemap™ certification supports communicators’
Creating clear and credible messages that drive action
Identifying gaps in messaging across leadership teams
Facilitating a more effective and efficient process to develop core messages
Using messages more strategically internally and externally to make the most of resources
These communications training tools were the basis of programs that helped a number of Fortune 100 companies increase employee trust and engagement. These companies include Baxter Healthcare, Heinz, Intel, Johnson Controls McDonald’s, Lilly, Lockheed Martin, and WellPoint, among others.
"dg&a’s leadership communications tools have really made a difference in our organization. They helped our leadership team articulate our strategy and goals to better engage employees and create shared understanding about the direction of Shedd and how they each contribute,”
Another dg&a client, Navistar, Inc. met with similar results. “The dg&a messagemap has put my team on a path to really embrace customer service as a key differentiator for our company. It helped me articulate our vision and build momentum on the execution of the strategy. Good tool, good team,” said N. Merritt Becker, VP, Strategy and Business Development.
Taught by David Grossman and the dg&a senior leadership team, the certification programs will be held at dg&a’s Chicago offices located at 1144 W. Fulton Market in Chicago, Ill. For additional information, please contact Bruce Corson at 312-820-7207 or certification@
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Chicago-based dg&a (www.yourthoughtpartner.com)