“Companies using the recession as an excuse to lay off staff are compounding the problem as are companies who cut jobs convinced it’s the only key to survival,” said Glenn Rogers, CEO of Hong Kong-based Mediazone Group.
Speaking as Mediazone’s Sydney office published analyses of the Australian retail industry he noted that employers ought to adopt a more pragmatic approach towards cost cutting and sales-boosting programs. “Cutting jobs across the board isn’t always the answer and often calls into question the character of those companies adopting such a reckless approach.”
“This is a time for sharing the pain, yes, but it is also a time for pooling in resources, joint sacrifices and strategic thinking. It is a time for bonding between employers and employees. This isn’t a time for goodbyes.”
“We must stand and fight this together. It is a time for new ideas to replace the old. It is a time for a new creative approach toward business and it is a time for understanding!”
Noting that the Asia-Pacific has yet to reveal such draconian practices on the scale now seen in the United Kingdom and the United States, he called upon Asian corporations to adopt a more responsible approach toward re-organisation.
“Sacking ultimately affect the company adversely in every way,” he noted. “The services industry in particular is hurting itself by such behavour and cutting staff
en masse sucks companies deeper into the economic quicksand, not least because such action causes widespread panic and adversely affects positive consumer momentum.”
The Mediazone Group is the world’s most exclusive media consultancy service represented in more than 32 countries world-wide. The Group’s head office remains in Hong Kong from where it supplies content to more than 300 newspapers and magazines globally. The Group publishes business annuals and is well regarded as a think tank on global affairs. More on the Mediazone Group is available on www.mediazone.com.hk
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