For Dailyflats and its CEO Rafael Mastroianni, " The quality should not be expensive "

PR Log (Press Release) – Feb 24, 2009 – With the crisis which is only speaking about her lately, the purchasing power of the consumers is more and more concerned. One of the sectors which, actually, knows the more of echoed is unmistakably the one of the real-estate, and more exactly the market of vacation rentals.
One of the specialists of this market in Spain; Dailyflats, decided to act by fighting directly in front of this problem and by acting day after day to help all these families, particular or the other professionals who see the word holidays or travel as a simple illusion of past...

It's a fact, the crisis is very present, and the major part of the households substitute their holidays for other vital needs and have to reduce, even to stop their spending dedicated to pleasure.
It seems important also, to clarify the waits of these consumers currently dissatisfied. Studies carried out demonstrate that more half of the households look at first the comfort, then the price, and finally the situation (which is 38 % the beach); the problem being that it seems almost impossible today to ally these three factors.

One question settles then: can we find, today, a solution corresponding to these needs or sacrifices are they necessary?

First of all, when we observe the forms of holidays housing+most chosen by the population, that is the hotels as well as the campsites, the answer is actually clear: it is necessary to make sacrifices.
Indeed, hotels manage to ally two of the main waits of the consumers; the comfort and the situation, but while abandoning aside the main brake of these last ones that is the price.
Campsites, them, of their side, so decorated as they can be, are not the most comfortable shape to find accommodation, the price going however to consequences.

However, the consumers don't pay attention, wrongly, on a new alternative which nevertheless appears to adapt itself better and better to these waits: this one is the vacation and temporary rentals.
The vacation and temporary rentals, present on the market just for some years ago, represent these particular owners who prefer to abandon the distribution of their apartments to agencies or other specialists, so avoiding any inconvenience of management and allowing to increase generally profits.

These apartments are situated in all most big cities of the world, at the edge of beaches or in city center, they are generally luxury apartments or at least completely equipped, a customer service comparable to that of the hotels can have etc... In summary it's a form of secondary house which we rent accompanied with all the necessary external services.

Up to here the criteria that are the comfort and the nearness are respected well.

And what for the price you will say to me? It's necessary to know that the power of management of these agencies is almost sovereign, therefore, they can allow to be very flexible on the prices and the competition is such on the market that certain prices can even surprise.
However, you should not forget that more than 80 % of this market concerns luxury apartments, and thus have accessible prices that in a certain social class.

We met one of specialist of the vacation and temporary rentals of luxury apartments which distances itself from the others: Dailyflats,
Indeed, this company and his CEO Mr. Rafael Mastroianni work on a very precise axis:
According to the CEO of this agency, " the quality should not be expensive ",

Actually, Dailyflats rents only luxury apartments, ideally situated and it all over the world and its politics doesn't change for all that, being aware of misdeeds caused by the crisis, Dailyflats announces to want to help the consumers and especially not lose this notion of evasion of the daily routine translates by the word holidays,

The evident question is how is it possible without being synonymic for all that of loss of money for the company?
Mr . R.Mastroianni explains to us while in a such context, it's better to decrease the prices to rebalance the offer and the demand even if it means not gaining money, because according to him, in the current situation it's easier to lose that to gain it.
Furthermore, it is for him evident that the luxury doesn't have to be accessible only fort easiest people but indeed for each of us.
He tells us that for him, vacancy have to put into verse with evasion and dreams for everybody and his work is according to him to offer it through an exceptional accommodation and a perfect service and all this to small prices,

The logic of its speech being the following one: " any crisis sets a fine day, we were able to notice it during the crisis of the 30s, then it's necessary to think for the consumer and not for the profits today, it is to act on the long term; by offering a quality and a service always better at a price ceaselessly more competitive, we develop loyalty of our customers who are grateful to us, who speak about us and who will return towards us.
Furthermore, figures are there, the competition is in constant diminution; all the main leaders of the market see their sales decreasing in number; we are the only ones to be in important growth, actually in only 2 years we are crossed by the total stranger on the 4th place on the Spanish market.
But the ambition which we have does not stop there, we tap the international market, but today never for all that, our politics will change; the axis which we follow are based around the consumer, we think by the consumer and his waits, and not by our wallet! ".

When we concentrate only on a particular sector concerned by the crisis like this one, it is easy to extract a general logic from it: It's very difficult to change the the consumers waits, they are thus at the companies to concentrate their decisions around this consumer. The problem being that the competition is such as few companies manage to follow this logic, sales decrease, the costs increase, then how to lower the prices? The whole is to find the good medium; not to lose sight of the behavior and of customs of consumers, the economic situation and especially the competition, distance itself appears today the best solution to boost its activity. All this following like do these rare companies which today make a success, just like Dailyflats.