Reality indicates there’s a lot of waste caused by not knowing specifically who customers are, which ones provide the highest margin or make the most referrals. Any business can be bankrupted much faster by not knowing how to systematically, efficiently, and affordably target ready, willing, and able customers. To be honest, most sales programs are not reliable today. Most businesses are seeing fewer customers, decreasing revenues and skinnier profits. The lucky ones who are growing - could you grow much faster.
A downturn is a terrible thing to waste…and here’s why - from a historical perspective a study by McGraw-Hill Research – “Found that companies that maintained (or increased) their marketing throughout the 1981-82 recession saw an average sales growth of 275 percent over the next five years. But those companies who cut their marketing saw paltry sales growth of 19 percent over the next five years.” Now is not the time to retreat. It's time to move forward with more confidence and certainty than ever, and that's why we've assembled a new sales and business building implementation program into one extraordinary day where the World’s #1 Sales Authority & Trainer and the World’s #1 Business Coaching Firm join together at one event.
Let’s put businesses back in control of their growth so they can adopt sales and business building strategies to sell more and sell profitably while others hunker down and make more mistakes. Jeffrey Gitomer starts with the “10.5 Commandments of Sales Success” from his recent New York Times #1 Best Seller The Sales Bible – The Ultimate Sales Resource.
1. Think – Visualize how the sale first takes place in your head before it’s in your wallet
2. Belief – Develop a four part belief system in your company, product, yourself and that the buyer is better off with your product or service
3. Engage – How to get the prospect engaged, liking you and seeing you have value
4. Discover – Why people buy for their reasons not yours or your company’s
5. Ask – Ask the wrong questions and you’ll get the wrong answers…ask the right questions =>right answers
6. Observe – Why improving your observation and listening skills and your sales go up
7. Dare – What are you willing to risk to go for it? And risk builds your confidence, courage and character to win
8. Own – How to take responsibility for the sales outcome, learn from it and do something about it
9. Earn – Develop the attitude of selling the relationship and not the commission
10. Prove – Know when, where and how to get testimonials that are worth a 1000 sales pitches
10.5 Become – You don’t get great at sales in a day. You get great at selling day-by-day
Rich Allen, ActionCOACH - Business & Executive Coach in the DFW Metroplex will present in the afternoon. He’s found that many business owners and sales professionals that attended seminars, filled notebooks with “Action Items” and “Next Steps” left to only have their best implement intentions dashed. At this point, what’s the value of today’s seminar – Zero…? Knowing how to sell in today’s bearish outlook is not enough. It only counts if something is Done. This next step is critical…
Rich Allen’s “6 Steps to Business Safety, Security & Survival and How to Thrive” regardless of the economy…
1. Know Who You Are! What is the Benefit (value proposition)
2. Draw The Line! Evaluate your business and decide what you can and should STOP doing. Using the 80/20 principle and others.
3. Understand Your Business Chassis. Where does the Real power in your business come from?
4. Step Away From the Norm! Identify your USP. Separate yourself from your Competition - Be Unique
5. Build A Winning Team! 6 Steps to building a winning team.
6. Know Your Numbers! What Key Metrics are you using as Success Indicators?
When Fear is Plentiful and Knowhow Scarce, then Opportunity is Abound.
In such times, every little flaw in every business is exposed. And those companies that don’t take extreme precautionary actions to shore up their sales, profits and productivity can find that minor problems become life-threatening.
Register today and participate in ActionCOACH’
For more details, Visit: ActionCoachTexasRich.com
