Contact: Susan Walsh
Holden McClure PR
303.449.2526
HoldenMcClurePR@
FOR IMMEDIATE RELEASE:
GOLDEN, COLO, EARTH DAY-MOTHERS DAY 2009… Just in time for Earth Day and primed for Mother’s Day, the female-owners of Amy Michelle are channeling their Mother Earth instincts as they present Amy Michelle’s ecobaby™
Amy Michelle’s ecobaby™ line offers a “greener” side of the hot and economical Street line. The totes are available in basic Black and Black with a “World Peace” insignia with the word “peace” in over 200 languages. Both have fun recycled green pattern lining. The style is a casual, vertical rectangle shoulder bag that converts to a backpack for the mom who wants something fashionable yet more compact. They have the same features of Amy Michelle’s larger bags, hook simply onto a stroller, and include a front “wallet” area for mom, so she can leave her purse at home. Amy Michelle ecobaby™ is “committed to our environment for the future of our children.” http://www.amymichellebags.com/
Amy Michelle Products
Recently featured in Pregnancy & Newborn, Pregnancy, Consumer Reports Best Baby Products, Toy Tips (“best bag for a stroller”) and Find it!, Amy Michelle has become “the go to bag” for mom’s who don’t want to sacrifice fashion for function. Amy Michelle designs its stylish yet durable Mommy-Baby bags with smart compartments for the needs of both mom and baby. The sections designed for baby feature a washable changing pad, internal and external bottle pockets, quick-release pacifier holder, compartments for diapers, wipes as well as a separate space for the changing pad. The sections for Mom include a place for wallet or built in credit card slots and zippered pocket, pocket for day planner, cell phone, easy to find key ring, and other essentials. Amy Michelle’s lines include Classic, Chic, Street, and ecobaby™ totes and range from $55 to $135, to meet mom’s needs in any economy.
Amy Michelle products are sold at specialty baby boutiques and select internet sites including www.amymichelle.com. Amy Michelle bags are now featured in the following showrooms: Choices for Children in Dallas and West Coast Maternity in Los Angeles. Amy Michelle bags are now distributed by the following distributors:
Hollywood Outreach
In other news, Amy Michelle recently provided bags for celebrity gift bag companies who, in turn, shared Amy Michelle ecobaby, Street and Chic line bags with the following stars: Style Cafe Moms sent eco-conscious moms Julia Roberts, Jennie Garth, Jessica Alba, Kate Hudson, Sheryl Crow, Halle Berry, Amanda Peet all World Peace ecobaby Totes; 2 Sweet Sisters sent Melissa Joan Hart a Rodeo Drive Turquoise and Allison Sweeney a Rodeo Drive Pink; Congrats from Colorado sent Tori Spelling a Red Sweet Pea and Natalie Morales a Chocolate Sweet Pea; and Celebrity Chit sent Jennifer Garner a World Peace ecobaby Tote. Amy Michelle bags are already a hit with the everyday mom and are now attracting exciting attention from Hollywood families.
About Amy Michelle
Amy Michelle Bags, a Mommy-Baby tote bag company, created by two University of Colorado MBAs - Amy Wright and Michelle Herbert - was recognized for its entrepreneurial spirit, success, and promise in 2008 by American Express’ Count Me In Program, and also received Sam Walton’s Emerging Entrepreneur Award. In its first five years, Amy Michelle has introduced four different lines of mommy-baby bags for the fashionable, active mom who does not want to sacrifice style for function. Each bag is designed to carry the essentials for both mom and baby, from infant to toddler. With each new line, Amy Michelle has added new styles, fabrics, colors and features that include the capability to convert from shoulder bag to backpack and attach to strollers.
Amy Michelle's mission is to provide attractive, fun and functional bags and accessories to organize today’s busy moms and babies, while creating a way to give back to our community and charities close to moms’ hearts. Up to 5% of profits benefit Ronald McDonald House Charities of Denver. With offices in Golden, Colorado, Amy Michelle sells products throughout the United States, Canada, Japan, Australia & Scandinavia. For more information, write to Amy Michelle, 2215 Ford Street, Golden, Colorado 80401, call 303.279.0690, or visit www.amymichelle.com.
