The uniqueness of this program is that it takes the best Referral Marketing System developed by Duct Tape Marketing author John Jantsch and combines it with an authorized Duct Tape Marketing Coach; Joe Dager. The principles are outlined in a 7-step process that will communicate the basic understanding on how to apply the Referral Flood program as part of a Lean Marketing Process. It offers several tips and tricks that will immediately jump-start a referral marketing program," says Dager. He adds, "The Lean Marketing aspect adds the value of concentrating on your customers needs and the benefits they receive. Ultimately what you are after is not a bunch of cold referrals but targeted referrals."
Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories.
The development of a system that will provide consistent long-term growth may be the single most important factor for your business. When asked most companies will agree that most of their business comes from referrals, as much as 50%. This 4 week program provides valuable material for developing a referral system and is implemented with a DTM coach by your side.
Week by week schedule:
Week 1 - Referral Assessment, Introduction, goal setting and action plan for the program.
Week 2 - Define Target Referral Market and Ideal referral candidates.
Week 3 - Create core referral message, offer and referral education system.
Week 4 - Create referral marketing tools and follow-up system and implementation action steps.
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