Lean Marketing thru Referrals

PRLog (Press Release) - Feb 23, 2009 -
Fort Wayne, IN – Business901 has just released a 4-week program titled Lean your Marketing thru Referrals. This program creates a step-by-step, documented Lean Referral System based on your specific target market. Develop marketing tools, letters, and offers that will help you generate a precise strategy for making referrals a core new weapon. The participants can use the templates to determine areas to differentiate their product, better define their ideal client and use present technology to accelerate the process. This program is being introduced in conjunction with Referral Week and will start the following week on March 19th. You can sign-up at http://leanreferralmarketing.eventbrite.com/.com  There is a discount code of "ReferralWeek" that is available till the end of Referral Week.

The uniqueness of this program is that it takes the best Referral Marketing System developed by Duct Tape Marketing author John Jantsch and combines it with an authorized Duct Tape Marketing Coach; Joe Dager. The principles are outlined in a 7-step process that will communicate the basic understanding on how to apply the Referral Flood program as part of a Lean Marketing Process. It offers several tips and tricks that will immediately jump-start a referral marketing program," says Dager. He adds, "The Lean Marketing aspect adds the value of concentrating on your customers needs and the benefits they receive. Ultimately what you are after is not a bunch of cold referrals but targeted referrals."

Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories.

The development of a system that will provide consistent long-term growth may be the single most important factor for your business. When asked most companies will agree that most of their business comes from referrals, as much as 50%. This 4 week program provides valuable material for developing a referral system and is implemented with a DTM coach by your side.

Week by week schedule:
Week 1 - Referral Assessment, Introduction, goal setting and action plan for the program.
Week 2 - Define Target Referral Market and Ideal referral candidates.
Week 3 - Create core referral message, offer and referral education system.
Week 4 - Create referral marketing tools and follow-up system and implementation action steps.

About Business901: Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. As a certified coach of the Duct Tape Marketing Consulting organization, Joe provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.