www.playboy.co.uk will deliver lifestyle-inspired editorial and video content that will be advertiser-funded, including almost a dozen new entertainment channels such as “Movies,” “Music,” “Games,” “TV” and “Sport.” There is also a new “Life & Style” section that includes editorial and video content on “Grooming,”
Richard Gale, Director of Marketing, Playboy UK said, “The Playboy UK service offers a private, targeted network where people can be themselves. The Playboy brand represents fun, sexiness and aspiration to men and women all over the world. With our relaunch of www.playboy.co.uk, we’re celebrating the heritage of our iconic brand with high-quality editorial content in a dynamic, interactive format that will entertain and inform.”
Shifting to an advertiser-funded model reflects the overall strategy for Playboy UK, which recently launched an advertiser-funded lifestyle channel on the SKY platform and an editorial advertiser-funded mobile site slated to launch later this month. Gale stated, “Our UK consumers wanted access to our content, and advertisers wanted to be aligned with our brand. Now we can provide a product that achieves both of these objectives.”
"Our strategy is clear,” Gale said. “Playboy UK is focused on advertising-
The relaunch of www.playboy.co.uk fosters the development of Playboy’s international online business, while the flagship Playboy.com site in the U.S. is slated for relaunch in spring 2009.
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Contact Information:
For further information, interview requests and images, please contact:
Richard Gale, Director of European Marketing & Sales, rgale@playboy.com or +44208 581 7000
