Sydney Marketing Agency & Demand Generation Specialists Launch New SEO Services & a New Look Site

Feb. 23, 2009 - PRLog -- Established demand generation specialists, Make It Happen have today launched a fresh, new-look website to signal the evolution of their business. Already recognised as a leading B2B marketing provider for global companies such as IBM and SAP, Make It Happen has expanded their demand generation services to include innovative Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

"The business world is rapidly changing around us. With the emergence of new technologies and a global acceptance of the internet as a powerful marketing channel, businesses need to start maximising the impact of their online presence through SEO and SEM strategies," states Gail Hopkins, Director of Make It Happen.

Search Engine Optimisation (SEO) is already well established in North America and the UK. However, in countries like Australia, businesses are only now beginning to see SEO and SEM as vital inclusions in their overall marketing strategy.

"Many business in Australia are still unaware of the benefits of Search Engine Optimisation. Nowadays it's simply not good enough to have a website that just sits there and looks pretty. A company's website needs to be an invaluable sales tool that works twenty-four-seven and consistently moves prospects through each stage of the buying cycle," says Hopkins.

The global economic situation is another reason for the increased popularity of online and search engine marketing.

"With increased economic pressures on businesses, many companies are moving away from traditional forms of marketing and advertising. They are looking to online and search engine marketing as highly measurable, cost-effective forms of marketing," explains Hopkins.

Resource efficiencies and maximising return on investment are high on the agenda for most companies. Make It Happen (http://www.mih.com.au) have made it a high priority to make every marketing dollar go further by providing a fully integrated marketing service.

"As an end-to-end marketing agency we have the luxury of being able to build in cost efficiencies for our clients. From marketing strategy development, to web design and development, to copywriting and SEO, we are able to provide all of these services in-house -- saving our clients time and money. With website optimisation in particular, having the company that builds your website also optimise it presents real advantages. There's no time wasted dealing with third party suppliers and the end result is more cohesive and powerful," states Hopkins.

Make It Happen's new SEO and SEM services incorporate the latest organic and paid search engine techniques. Their in-house expert will tailor a custom SEO and SEM solution to help your company achieve its online business goals. For more information on their SEO and SEM services visit their new website (http://www.mih.com.au).

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Make It Happen (http://www.mih.com.au) is a specialist demand generation marketing agency headquartered in Sydney, Australia. Their B2B marketing solutions incorporate powerful marketing strategy, web design and development, teleservices, and search engine optimisation.