MyADbuyer.com Launches First Open Media Buying Marketplace for Offline and Online Media

PRLog (Press Release) - Feb 20, 2009 -
JACKSONVILLE, Fla., Feb. 20, 2009 -- Today, MyADbuyer.com announced the launch of the first media buying marketplace specifically built for advertisers and advertising salespeople in local markets throughout the country.

The MyADbuyer concept differs from the recently discontinued business models offered by some of the Internet's largest companies, each of which excluded the salesperson from the transaction. In contrast, MyADbuyer allows buyers and sellers to communicate freely and acts as an open marketplace for advertising space.

MyADbuyer.com is particularly beneficial in today's challenging economic climate. Businesses are spending less and searching for the most cost-effective way to market their business.

Features for advertisers: (All features are free to use and advertiser assistance is offered for a fee.)

•   Media planning database - search TV, radio, print, direct mail, billboards, out-of-home and Internet sites that offer advertising opportunities
•   Advertising rates and demographic information
•   View ad deals/specials posted by advertising salespeople
•   Media planning/buying assistance
•   Marketing and ad development assistance

Advertisers use MyADbuyer because it simplifies the media planning process. "It really helped me with my marketing plan. Before MyADbuyer there wasn't one place to go to get all this information. I can get rates and make sure I don't miss out on any ad deals," said Amy Macey, owner of Creative Basket Shop.

Functionality for advertising salespeople: (All features are provided at no cost to the media representative.)

•   Post available advertising space - Ad offers appear in the search results under their company listing and on the city home page
•   Media representative profile page - Allows salespeople to introduce themselves and their company; profiles appear under the company listings in the search results
•   Salesperson tool kit - Advertisers can print, bookmark and share the ad salesperson page on top sharing sites
•   Leads mailbox - Advertisers can call the salesperson directly or leave a message, which will appear in their leads mailbox
•   Measurable profile activity - Salespeople can track how many people viewed their profile and clicked on their links

Advertising salespeople use MyADbuyer as a lead-generating tool. "As a media representative selling multiple product lines, I can't possibly reach everyone. MyADbuyer provides a perfect environment to post what I am selling for media buyer consideration," states Brad Bradner of WJXT-TV 4.

The MyADbuyer.com media planning database includes the following markets:

Atlanta  
Austin
Baltimore
Boston
Charlotte
Chicago  
Cincinnati
Cleveland
Columbus  
Dallas/Ft.Worth  
Denver
Detroit  
Grand Rapids  
Houston  
Indianapolis  
Jacksonville
Kansas City  
Las Vegas  
Los Angeles  
Miami
Milwaukee
Minneapolis-St. Paul
Multi-Market Media
Nashville
New York  
Orlando  
Philadelphia  
Phoenix  
Pittsburgh  
Portland  
Raleigh-Durham
San Diego  
San Francisco  
Seattle  
Tampa  
Washington D.C.  

http://www.myadbuyer.com