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FOR IMMEDIATE RELEASE
PR Log (Press Release) –
Feb 20, 2009 – Boston, MA—The Hungry Mouse, Jessie Konopa’s online visual guide to food and cooking, is celebrating its 200th post this week—and showing off a brand new site design. The new design is more user‐friendly and makes the site’s content more accessible. Jessie’s signature step-by-step photo essays show (don’t tell) you how to cook.
Not sure what to expect when you’re trying a new recipe? Step into Jessie’s virtual kitchen and she’ll show you. Literally. Unlike many food sites, which include large blocks of copy and a few pictures, Jessie’s recipes are presented in her signature, photo‐essay style. Her step‐by‐step photography visually walks through each part of the recipe—so readers know just what to expect in the kitchen. Her writing is clear, concise, and jargon free. This approach resonates with readers: “I have been waiting for a tutorial like this forever! I have always been terrified to try to roast a duck on my own, but those photos and always amazing instructions have me convinced I can do it now.” -Emily Spoza, Chicago Dining Examiner, on The Best Way to Roast a Duck “This step‐by‐step is a marshmallow master course!” –Gera, on How to Make Homemade Marshmallows “This is something I’ve been dying to try doing but I’ve been convinced it’d be a big mess. Your photos and step by step instrux make it look very easy, I can’t wait to try these!” -Lauren, on How to Make Homemade Marshmallows “I have never made sourdough bread but I have always wanted to. With such painstakingly detailed instruction, I no longer have any excuse not to try.” -Sam Sotiropolis, on Sourdough Bread Series The Hungry Mouse also features more general articles about food and cooking, product reviews, shopping guides, and tons of links and resources. Go have a nibble! For more information, contact Jessie Konopa at Jessie@thehungrymouse.com or visit http://www.thehungrymouse.com. About The Hungry Mouse The Hungry Mouse is run by Jessie Konopa, a professional writer and editor whose nickname is “Mouse”. Jessie has more than 15 years’ experience writing about food, travel, technology, and finance. She has worked a little in the food industry, written restaurant reviews, and edited a handful of books. (Ask her about the time she interviewed Second Lady Tipper Gore at the White House.) Jessie’s food writing has been published and syndicated in a number of places, including Citysearch.com, The Chicago Sun Times, Chefs.com, Tana’s Habitat, and Best Weekends. Her food photography has been featured on Tastespotting.com, SeriousEats.com, and FoodGawker.com. -End- # # # The Hungry Mouse is an online visual guide to food and cooking. Published by Jessie Konopa, the site features high-quality food photography and step-by-step photo recipes--as well as more general articles on food, cooking, and buying guides.
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