WHAT’S YOUR PERFECT FLOORING MOOD?
This is just one of many questions answered on Allied Carpet’s freshly launched website.
User friendly, the site thoughtfully anticipates and delivers a useful and easy to use tool that takes the visitor through the key steps in the purchasing cycle. Offering an abundance of interactive tools that are fun to play with, the site covers topics such as colour, mood, flooring and room type, plus there’s lots of practical and technical advice.
A departure from the offer driven, directory style approach adopted by many of their competitors, Allied has opted to develop an interior design lead website. Head of Marketing, Iolanda Hudson explains, “We wanted to show how flooring plays an important role in the design of your home, by introducing interactive tools that allow visitors to view different flooring in various room layouts and colours, the customer gains appreciation of how impactful their selected floor will be. The site aims to be a fun but functional aid to selecting and understanding flooring.”
The new site offers customers the information they need to make an informed decision on their flooring purchase. By examining buyer behaviour prior to it’s launch the site encompasses all the key factors a customer might consider and need to know.
Since Allied’s initial web launch back in 2007 they have enjoyed a 125% increase in visits to the site. It’s estimated that the new site will attract an further 50% more visitors by the end of 2009, taking their weekly unique visitor figures up to 80,000 per week.
Notes to Editor –
Product
Web www.alliedcarpets.com
Press Contact –
Iolanda Hudson, Head of Marketing, T: 01689 895 292
E:ihudson@alliedcarpets.com
Web Developing Agency Contact –
True Digital T: 0117 927 7750 W: www.truedigital.co.uk
This press release was written by Iolanda Hudson, on behalf of Allied Carpets regarding the launch of the flooring website.
