PRLog - Feb. 19, 2009 - ASHLAND, Ore. -- United States of America (Press Release) – February 19, 2009
In a bad economy successful websites depend on site analysis to drive smart change that increases online sales. Vortx, Inc. of Ashland Oregon has announced a new Site Analysis Package that provides valuable insights into your website traffic with advanced segmentation analysis, custom reporting, and expert recommendations.
Effective Site Analysis helps you:
• Increase conversions.
• Increase online sales volume.
• Improve customer retention.
• Improve click through rates.
• Reduce cart abandonment rates.
• Improve your marketing initiatives.
• Develop more effective email advertising campaigns.
• Discover where your visitors come from and how they interact with your site.
The Vortx Site Analysis provides the information necessary for making intelligent change that can increase your conversion rate. How well is your website working? Does your site turn shoppers into customers? When a visitor lands on your home page do they navigate through to your product pages, the real meat and potatoes, or are they clicking away? Knowing which pages your visitors are seeing, and more importantly where they are leaving, is critical for online success.
Even if you are experiencing high visitor volume, if that traffic is not properly targeted to your market segment your conversions will be low. Site analysis can help you learn if you are receiving sufficiently targeted traffic to your website and also help determine which pages within your site need to be modified to improve conversion. For example, if you have a high percentage of people leaving a particular product page, adding or modifying your product descriptions with keyword-rich content can improve your click through rate.
Effective site analysis provides insights that will help you streamline sales process and reveals actionable information on how site navigation is performing. Navigation changes that streamline the path to your products is one of the most effective ways to improve your conversion rate. Analysis can also reveal where visitors tend to abandon your shopping cart. Simple content changes that reassure customers about security as well as adding security badges to your checkout pages can significantly reduce abandonment rates and increase sales.
Site Analysis is worth the investment. Whether you want a full blown analysis or are only interested in analyzing a certain aspect of your website, Vortx provides options. You can purchase the complete Site Analysis package or choose from the options that make the most sense for your business needs:
• Traffic Analysis
• Design Review
• Shopping Experience Critique
The Vortx online store makes it easy to get started. Visit vortx.com to get started on smart change today or phone 541-201-9965.
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Vortx offers a comprehensive range of products and services that will bring your website the attention it deserves. From Design Services to Search Engine Optimization to Custom Software Development.