LOUISVILLE, Ky. – DigitalSignageToday.com, the leading online publisher of news and information on the emerging world of digital signage, and Retail Customer Experience, the leading online publisher of news and information on how retailers can create customer excitement and loyalty, announce the publication of “Measurement and Analysis for Digital Signage,” sponsored by BroadSign International. The guide discusses best practices for gauging and evaluating the effect of digital signage on its audience.
“Companies that hang digital signs in their business space are increasingly able to determine how many people are viewing the content on those signs,” said James Bickers in the publication’
The guide examines methods for measuring the digital signage audience and introduces the Average Unit Audience measurement. In addition, the guide explores the similarities and differences in measurement and analysis for an ad-driven digital signage network versus an informational and brand-driven network.
To download “Measurement and Analysis for Digital Signage,” visit DigitalSignageToday.com:
http://www.digitalsignagetoday.com/
