2Hemispheres Sponsors Guide On Digital Signage Content Aesthetics And Presentation

PRLog (Press Release) - Feb 18, 2009 -
LOUISVILLE, Ky. – DigitalSignageToday.com, the leading online publisher of news and information on the emerging world of digital signage, and Retail Customer Experience, the leading online publisher of news and information on how retailers can create customer excitement and loyalty, announce the publication of “Content Design and Aesthetics,” sponsored by 2Hemispheres. The guide outlines guidelines for delivering rich media that will engage audiences and positively impact the customer experience.

“Designing for digital signage is its own discipline with its own special considerations,” said James Bickers in the publication’s introduction. ”For all of its value as a communications tool, digital signage is also an art, and it needs to be aesthetically pleasing in order to have a positive effect on the business deploying it.” Bickers is the author of the guide and the editor of Retail Customer Experience.

The guide offers best practices for getting the digital signage creative process started, and it discusses the anatomy of a perfect digital signage spot. In addition, the guide features practical considerations for creating effective digital signage, and it includes four real-world examples of digital signage spots.

To download “Content Design and Aesthetics,” visit DigitalSignageToday.com:
http://www.digitalsignagetoday.com/white_paper.php?id=193