Powder has been used for decades to combat moisture which can lead to chafing, jock itch and other uncomfortable situations. However, after a short time, it’s gone – either used up or worn off. Darrell Littleton, CEO of Item X Innovations, has come up with a simple yet ingenious solution. It’s called the Hüppo Powder Pocket and once inserted into the fly pocket of men’s underwear, the cup pocket of a jock strap or compression shorts, it releases moisture-absorbing powder over an extended period of time. The more a man moves, the more powder is released, making it great for everyday use, on the field, golf course or any other time guys sweat.
“For guys, sweating and chafing in the groin area is a fact, especially for guys in the NFL,” said Mark Van Iwaarden, co-founder of Hüppo. “But it’s not only the 350-pound linemen with the problem. Every man who sweats understands the discomfort of chafing and we offer an excellent solution.”
Paul Sparling, Head Trainer of the Cincinnati Bengals, has become a strong advocate of the product. According to Paul, “Not long after the guys from Hüppo® had shown me their product, someone on the training staff came to me with a bad case of chafing. I gave him some to try. The next day, he said he wanted to give me a hug, it was such a relief. That’s why we wanted the guys from Hüppo to attend this year’s PFATS meeting.”
Founded in 2005 by Darrell Littleton, Mark Van Iwaarden and Wade Littleton, Item X Innovations invented, manufactures and distributes the Hüppo powder pocket for men. To learn more, visit www.GotYourHuppo.com or call (303) 882-7550.
If you’d like additional imagery for Hüppo or Item X Innovations, please call (303) 882-7550 or email Mark at mvaniwaarden@
