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Online brand-management and marketing-services provider, Ad Giants, has selected the IFA’s Annual Convention, to be held February 14-17 in San Diego, as the site where it will introduce its dynamic new business-messaging tool, PitchRocket™
The flash-based PitchRocket system enables corporate sales and marketing professionals to quickly, easily and efficiently send individually personalized sales messaging to targeted prospects and customers via email or direct mail. But with a very fundamental difference: every message sent is embedded with a pURL (personal URL). The pURLs, which act like electronic DNA and are unique to each addressee, can be monitored, tracked and acted upon in real time. They serve as the catalyst to drive the recipient to a corresponding online Web sitelet where he or she is presented more in-depth, more specifically targeted sales messaging displayed in an engaging, animated format. The system then collects and delivers activity data back to the sender which can be used for sales follow-ups and further future engagement. Because of its personalized approach, the process is proven to provide significantly increased response rates and, as a result, delivers improved ROI.
“We chose the IFA Show as our PitchRocket launch pad for a couple of reasons”, says David Farmer, founder and CEO of Ad Giants. “First, for a relatively young company, we’ve enjoyed a long relationship with the IFA. We’ve been attending and exhibiting at their annual convention for quite a few years now. We know it attracts a quality crowd, a crowd that will not only appreciate, but recognize a need for the benefits a tool like PitchRocket provides.”
“The second reason is timing. The current economic downturn has raised new and difficult challenges for businesses. Budgets are tightening and the competition to attract customers is growing. More and more, marketers are competing for fewer available dollars, so lead generation and customer retention is critical to achieving sales success. The PitchRocket solution is coming along at just the right time.”
During the show, Ad Giants’ representatives will be conducting on-site demonstrations of the new system and attendees with be invited to enter a drawing for a chance to win a free custom PitchRocket campaign.
Additional information about Pitchrocket can be found at http://www.pitchrocket.com.
For more about Ad Giants and it's portfolio of marketing solutions, please visit http://www.adgiants.com.
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