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745,000 units of projectors were sold in China in 2008, up by 14.2% year-on-year. In the niche markets, while the growth of demand in education and governments fields was slowing down, the similar growth in the business and house entertainment areas was rapid. The competitive landscape indicated that, the leadership of Hitachi and Sharp in the market has been strengthened, while LCOS technology broke the conflicts between the LCD and DLP camps.
China's household projector market had been held back by the high prices, high cost and high demand for operating environment of projectors. But now projector producers and upstream suppliers are all making great effort to allow projectors enter into houses. At the same time, consumers want to improve their living standards too. As a result, China's household projector market was greatly promoted.
Compared with the stable educational projector market, there is still plenty of room for the business projector market to grow. Although the global financial crisis exerted a significant impact on China's mid- and small-sized companies, which therefore cut their expenses, and then business projector field was affected, the impact wouldn't stop the business projector field from growing in the long term.
Contents:
Chapter One: Overview of China's Projector Industry
1.1 General
1.1.1 Development Cycle of the Industry
1.1.2 Growth and Volatility of the Industry
1.1.3 Maturity of the Industry
1.1.4 Business Climate of the Industry
1.2 Development Environment
1.2.1 Industrial Environment
1.2.1.1 Industrial Chain
1.2.1.2 Upstream Industries
1.2.1.3 Downstream Industries
1.2.2 Governmental Policies
1.2.2.1 Development Programs of the Industry
1.2.2.2 Policies on Import and Export
1.2.2.3 Policies on Entry into the Industry
Chapter Two: Operation of China's Projector Industry
2.1 Development of China's Projector Industry, 2008
2.1.1 General
2.1.2 Features of the Market
2.1.3 Technology
2.1.4 Problems
2.2 Overall Operational Indicators of China's Projector Industry
2.2.1 Scale of China's Projector Industry, 2008
2.2.1 Total Assets of China's Projector Industry, 2008
2.2.2 Total Number of Companies in China's Projector Industry, 2008
2.2.3 Output and Sales of China's Projector Industry, 2008
2.2.4 Profitability of China's Projector Industry, 2008
2.2.5 Solvency of China's Projector Industry, 2008
2.2.6 Operational Skills of China's Projector Industry, 2008
2.3 Economic Effectiveness of China's Projector Industry
2.3.1 Output Value and Pre-tax Profit Margin of China's Projector Industry, 2008
2.3.2 Profit Rate on Funds of China's Projector Industry, 2008
2.3.3 Profit Rate on Costs and Expenses of China's Projector Industry, 2008
2.4 Operational Efficiency of China's Projector Industry
2.4.1 Asset-Liability Ratio of China's Projector Industry, 2008
2.4.2 Times of Turnover of Liquidity in China's Projector Industry, 2008
2.5 Structure of China's Projector Industry
2.5.1 Regional Structure of China's Projector Industry, 2008
2.5.2 Companies in China's Projector Industry by Ownership, 2008
2.5.3 Companies in China's Projector Industry by Size, 2008
Chapter Three: Overview of China's Projector Market
3.1 General
3.2 Production
3.2.1 Output
3.2.2 Output Value
3.2.3 Production Capacity
3.2.4 Finished Products
3.2.5 Production Cost and Factory Gate Prices
3.3 Sales
3.3.1 Revenue
3.3.2 Marketing Models
3.3.3 Marketing Strategy
3.3.4 Marketing Netword
3.4 Import and Export
3.4.1 Policies on Import and Export
3.4.2 Volume of Import and Export
3.4.3 Amount of Import and Export
3.4.4 Mix of Products for Import and Export
3.4.5 Origins of Import and Destinations of Export
3.5 Concentration on Brands and Products
3.6 Users
3.6.1 Behaviors of Existing Users
3.6.2 Behaviors of Potential Users
Chapter Four: Niche Projector Market in China
4.1 Slide Projectors
4.1.1 Output and Sales
4.1.2 Supply
4.1.3 Demand
4.1.4 Import and Export
4.1.5 Supply and Demand
4.2 Other Projectors
4.2.1 Output and Sales
4.2.2 Supply
4.2.3 Demand
4.2.4 Import and Export
4.2.5 Supply and Demand
Chapter Five: Regional Projector Markets in China
5.1 General
5.1.1 Northern China
5.1.2 Eastern China
5.1.3 Southern China
5.1.4 Northwestern China
5.1.5 Northeastern China
5.1.6 Central China
5.1.7 Southwestern China
5.2 Market Analysis
5.2.1 Governmental Policies
5.2.2 Competitiveness
5.2.3 Output and Sales
5.2.4 Prices
5.2.5 Marketing Models
Chapter Six: Competitive Landscape in China's Projector Market
6.1 General
6.1.1 Industrial Concentration
6.1.2 Degree of Rivalry
6.1.3 Barriers to Entry
6.1.4 Alternative Products
6.2 Competition
6.2.1 General
6.2.2 Competitive Landscape
6.2.3 Market Shares
6.2.4 Competitiveness of Companies
6.2.4.1 China's Homegrown Companies
6.2.4.2 European and American Companies
6.2.4.3 Japanese and South Korean Companies
Chapter Seven: Major Companies in China's Projector Industry
7.1 Shenzhen Star Audio Visual Equipment Co., Ltd.
7.1.1 Profile
7.1.2 SWOP Analysis of Brands
7.1.3 Operation in 2008
7.1.4 Output and Sales in 2008
7.1.5 Development Plans for 2009
7.2 OS Co., Ltd.
7.2.1 Profile
7.2.2 SWOP Analysis of Brands
7.2.3 Operation in 2008
7.2.4 Output and Sales in 2008
7.2.5 Development Plans for 2009
7.3 Shanghai New Continental Electronics & Appliance Co., Ltd.
7.3.1 Profile
7.3.2 SWOP Analysis of Brands
7.3.3 Operation in 2008
7.3.4 Output and Sales in 2008
7.3.5 Development Plans for 2009
7.4 SALI Electronics System (Shanghai) Co., Ltd.
7.4.1 Profile
7.4.2 SWOP Analysis of Brands
7.4.3 Operation in 2008
7.4.4 Output and Sales in 2008
7.4.5 Development Plans for 2009
7.5 Qingdao HEMA ZHAO Protection Technology Co., Ltd.
7.5.1 Profile
7.5.2 SWOP Analysis of Brands
7.5.3 Operation in 2008
7.5.4 Output and Sales in 2008
7.5.5 Development Plans for 2009
7.6 Guangzhou Yinglong Filmmaking Equipment Co., Ltd.
7.6.1 Profile
7.6.2 SWOP Analysis of Brands
7.6.3 Operation in 2008
7.6.4 Output and Sales in 2008
7.6.5 Development Plans for 2009
7.7 Aite Educational Supply Co., Ltd.
7.7.1 Profile
7.7.2 SWOP Analysis of Brands
7.7.3 Operation in 2008
7.7.4 Output and Sales in 2008
7.7.5 Development Plans for 2009
7.8 Jiangyou Telecoms Equipment (Shenzhen) Co., Ltd.
7.8.1 Profile
7.8.2 SWOP Analysis of Brands
7.8.3 Operation in 2008
7.8.4 Output and Sales in 2008
7.8.5 Development Plans for 2009
Chapter Eight: Outlook and Forecast for China's Projector Industry
8.1 Developing Trend
8.1.1 Developing Trend of the Industry
8.1.2 Developing Trend of Technology
8.2 Forecast
8.2.1 Sales Volume
8.2.2 Revenue
8.2.3 Supply
8.2.4 Forecast for Demand
Selected charts:
Revenue and Forecast for Revenue of China's Projector Industry, 2008-2010
Liability on Asset of China's Projector Industry, 2008
Total Number of Companies and the Number of Loss-Making Companies in China's Projector Industry, 2005-2008
Import and Export Volume of China's Projector Industry, 2005-2008
Import and Export Amount of China's Projector Industry, 2005-2008
Total Number of Companies in China's Projector Industry, 2008
Scale of Production of China's Projector Industry, 2008
Output and Sales of China's Projector Industry, 2008
Profitability of China's Projector Industry, 2008
Solvency China's Projector Industry, 2008
Operational Skills of China's Projector Industry, 2008
Total Assets of China's Projector Industry, 2008
Economic Effectiveness of China's Projector Industry, 2008
Output Value and Pre-tax Profit Margin of China's Projector Industry, 2008
Profit Rate on Funds of China's Projector Industry, 2008
Profit Rate on Costs and Expenses of China's Projector Industry, 2008
Asset-Liability Ratio of China's Projector Industry, 2008
Regional Structure of China's Projector Industry, 2008
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