Responsible Reporters Provide Balance to Negative Economic News

PR Log (Press Release) – Feb 13, 2009 – Most news is bad news - that's reality.  But until recently, the majority of news broadcasts were experienced by individuals as impersonal and remote.

As repercussions of the economic recession touch more lives, people are relating to the news differently: News stories are increasingly threatening.  598,000 new jobless in January now experience the news through their nerve-endings, as do the majority of their family members, friends and former co-workers, along with the remaining employed, who are all fearful of the same fate.  

As a unique set of circumstances converge, Americans are responding in excess of the actual crises.  The economy is in terrible condition, but it is the combination of bad news, taken personally, and reinforced multiple times per day that is feeding our fears and causing consumers to radically reduce spending.  

The popularity of "news fasts" is on the rise and those who continue to tune-in are in desperate need of something to balance the never-ending stream of negativity.

If your program needs some "radical positivity" to balance things out, call Marnie Swedberg.  She is a leadership mentor to thousands of women, a media expert and the author of nine books, including a free eBook entitled, "Recession PMA."