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Playmakers Media Corporation, the exclusive media sales agent for the New York Yankees Official Team Publications, today announced that in collaboration with Zagat Survey, they will create the first co-sponsored dining section in a professional sports franchise publication. This new section will be called “Yankees Dining & Entertainment Guide” and will feature customized content from ZAGAT.com, including Zagat’s signature restaurant, nightlife and shopping ratings and reviews.
Zagat Survey is the world’s leading provider of consumer survey-based leisure information.
Readers will find a selection of Zagat’s signature content in each issue of Yankees Magazine, the flagship publication of the New York Yankees. With themes such as “Where to take Mom for Mother’s Day”, “Best sports bars to watch a Yankees game”, “Where to shop for a gourmet tailgating party“ and “Best of Arthur Avenue”, this section will be a resource for fans interested in exploring the many tastes of New York.
“We are excited to be launching this initiative with Zagat Survey” said Terry Columbus, President of Playmakers Media Corp. “This partnership will serve to enhance the reader’s experience while providing them with a valuable resource to explore their epicurean interests in the New York area.”
Yankees Magazine is published monthly between March and October and also serves as the team’s official game-day publication. It is distributed at Yankee Stadium, on newsstands and by subscription
About Playmakers Media Corporation
Playmakers Media is a sports marketing and media company based in Harrison, New York. Currently the exclusive media sales agent for the New York Yankees Official Team Publications, Playmakers Media is actively expanding to bring on more team media sales contracts.
About Zagat Survey, LLC
Known as the “burgundy bible,” Zagat Survey is the world’s most trusted source for information about where to eat, drink, stay and play around the globe, and as such has become a symbol of quality. Zagat Survey rates and reviews airlines, restaurants, hotels, nightlife, movies, music, golf, resorts, shopping, spas, and a range of other entertainment categories in over 100 countries and has been lauded as the “most up-to-date, comprehensive and reliable guides ever published” and as “a necessity second only to a valid credit card.” Zagat content is available in print, on the Web, on the Palm and Windows Mobile operating systems, on BlackBerry, on mobile phones, and on TV. For more information, visit ZAGAT.com.
