Istanbul, Turkey – May 14, 2008 – Turkey Yellow Pages LLC announced today that their media consultants have commenced selling in the Turkish marketplace.
Seen as one of the most cost effective directive advertising mediums in the world, Turkish business owners can now count of the power of the Yellow Pages brand to connect with even more buyers than ever.
What will arguably become the most comprehensive bilingual database of Turkish based businesses; Turkey Yellow Pages plans to offer Turks and the rest of the world much easier and faster free access to business listing information throughout Turkey through YellowPages.com.tr and Turkey Mobile Yellow Pages.
“We are very excited about our entry into the Turkish market”, stated Trevor Nadeau, Regional Director of Information & Internet Services for Turkey Yellow Pages. “Our online and mobile sales strategy is a tried, tested and proven model that delivers impressive return on investment for our clients all over the world. Turkey will no doubt be the same.”
“The world’s search engines have taught everyone how to search online. Relevant search results are essential in finding what you are looking for, and if that is a business listing you are looking for, no business does it better than the Yellow Pages.” continued Mr. Nadeau. “Yellow Pages have been connecting buyers and sellers around the world for more than 100 years.”
In the often complicated online advertising world of Pay Per Click and Cost Per Impression, Yellow Pages have always kept their advertising offering simple. Yellow Pages clients buy keywords, directory services and flash advertising banners at a fixed yearly rate. Yellow Pages has quite successfully eliminated the Pay Per Click and Cost Per Thousand Impression model from in their sales strategy.
Two additional sales offices are scheduled to open in the month of May 2008. One in Levant (Istanbul Europe) and one in the very busy tourist destination of Antalya.
Based in Istanbul - Turkey Yellow Pages LLC is the official publisher of Yellow Pages branded products in Turkey. Turkey Yellow Pages LLC is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.tr trademarks in Turkey. Turkey Yellow Pages LLC is part of the Al Wahda-Express Group of Companies. Founded in 1986, Al Wahda-Express Group of Companies employs nearly 1000 employees publishing print, online and mobile Yellow Pages directories throughout 5 countries including Turkey.
