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Follow on Google News | Print on Demand - The Future of PublishingOur industry is facing enormous challenges. We find ourselves at what I believe to be a tipping point of change for the way in which we publish, print and distribute books.
By: Work Media Now more than ever, I believe is the time for publishers to use print on demand to its full potential. This is no longer an optional novelty; nor is it just about the long tail or self publishing. I believe that it is at the heart of a book's life and the lifeline between a book and the modern consumer. By matching supply to demand perfectly, publishers can be both bold and green in their decision making. They can reduce the restraints and uncertainties they are facing now and will continue to face in the future. I would like publishers to seize the opportunities and stability that the Ingram Content companies have to offer. A single source of services where publishers can explore new content formats, reach more customers, explore new markets, and sell more without taking huge risks. More choices and revenue opportunities while eliminating substantial operational costs. Keeping books alive for consumers to buy and read. For 45 years Ingram has been a trusted and reliable partner to publishers and booksellers. We are committed to your success and the success of our industry. an Content company John R. Ingram February 2009 Lightning Source http://www.lightningsource.com/ # # # For 45 years Ingram has been a trusted and reliable partner to publishers and booksellers. We are committed to your success and the success of our industry. an Content company End
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