Print on Demand - The Future of Publishing

Feb. 12, 2009 - PRLog -- I started Lightning Source with the belief that print on demand was an essential part of the future of publishing. Twelve years later we are living through extraordinary economic times. Our industry is facing enormous challenges. We find ourselves at what I believe to be a tipping point of change for the way in which we publish, print and distribute books.

Now more than ever, I believe is the time for publishers to use print on demand to its full potential. This is no longer an optional novelty; nor is it just about the long tail or self publishing. I believe that it is at the heart of a book's life and the lifeline between a book and the modern consumer.

By matching supply to demand perfectly, publishers can be both bold and green in their decision making. They can reduce the restraints and uncertainties they are facing now and will continue to face in the future.

I would like publishers to seize the opportunities and stability that the Ingram Content companies have to offer. A single source of services where publishers can explore new content formats, reach more customers, explore new markets, and sell more without taking huge risks. More choices and revenue opportunities while eliminating substantial operational costs.
Keeping books alive for consumers to buy and read.

For 45 years Ingram has been a trusted and reliable partner to publishers and booksellers. We are committed to your success and the success of our industry.
an Content company

John R. Ingram
February 2009

Lightning Source
http://www.lightningsource.com/podnow.aspx

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For 45 years Ingram has been a trusted and reliable partner to publishers and booksellers. We are committed to your success and the success of our industry.
an Content company