Chosen from 5,000 hopefuls, Ashley - a real woman, having slimmed from a size 18 to an 8 - impressed Coleen and the jewellery team so much that she will be starring in H.Samuel's national press advertising and in-store signage over the Valentine's period in over 350 stores.
"Ashley had a very warm, natural look," explained Jennifer Barre H.Samuel's marketing manager, "We launched the search for our Valentine's girl with Coleen in the first place because we wanted a beautiful, yet approachable woman to represent our real jewellery sets (http://www.hsamuel.co.uk/
Young mum, Ashley, daughter of a market stallholder, always harboured dreams of being a model, but never imagined she would be jetting of to Paris on her very first photoshoot.
"I'd never been to Paris before," said Ashley, still in shock over making it as a model, "I was over the moon to appear on the programme, but to win the job as well, wearing beautiful jewellery (http://www.hsamuel.co.uk/
As Ashley's own fairytale romance comes true in print, she's finalising plans for her own wedding in May - something she discussed with Coleen, sharing ideas about dresses and styles. 'Coleen had plenty of tips; at the time we were filming she was launching her 'Real Style' guide, which was a great help for me.'
Surely a great future in modelling awaits this new face of the nation's largest high street jeweller (http://www.hsamuel.co.uk/
Notes to Editors
Ashley is available to photograph alongside her posters and brochures in H.Samuel stores. Please call 0208-207-8338 to arrange.
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About H. Samuel:
H. Samuel is the nation's favourite High Street Jeweller with over 350 stores and a retail website at www.hsamuel.co.uk. Featuring an incredible range of branded watches (http://www.hsamuel.co.uk/
H.Samuel has over 350 stores in the UK with over 140 years' experience within the jewellery market, starting in 1862 with a small store in Liverpool