PRLog (Press Release) -
Feb 12, 2009 -
http://www.filmmortal.com
Filmmortal is a revolutionary auction-based marketplace for indie filmmakers and advertisers to bid on each other’s proposals. Filmmortal is a Mountain View, California based, Web 2.0 Startup Company - launched by Webtronaut Innovations. Being aspiring filmmakers ourselves our main goal is to help talented filmmakers and future Cannes, Sundance or even Oscar darlings - get funding for their dream projects (both movies and TV shows). Some of the best films and shows of our times were indie projects; being rejected by major studios and later on gaining cult and even pop-culture status!
Customer Problem: Previously, Product Placement deals were done behind closed doors; between privileged ad agencies and major movie studios. Filmmortal makes the entire process simple, transparent and fast (both parties being notified in the inboxes or on their Blackberry’s whenever a new project is listed; or whenever their proposals are bid on or finalized).
Product/Services:
Receive finalized scripts and new products directly to your Inbox or Blackberry’s!
Advertisers get a chance to place or integrate their products in upcoming movies and shows; this could be in the form of the product being shown or used in the movie during emotionally engaging scenes, or perhaps even integrated into the storyline. LIVE bidding system using advanced Ajax + Unix backend, making it faster than eBay. There is also the possibility of barter arrangements between the two parties where the advertisers provide things like crew transport, hotel stays, catering, props, equipment etc. in exchange for having their products placed in the project. Filmmakers register and list finalized or re-prod. scripts etc. and advertisers bid on them, to meet their budget requirements. Advertisers can create proposals and have filmmakers bid in a reverse system as well.
For film buffs we have a special section called "BRANDSPOTTERS"
(to be launched soon) which is a massive database of every product placement in every film from 2000-2009. They can do a live Ajax search using either film or brand and it will show what film or what brand was featured in what movie. Anything we’ve missed our BRANDSPOTTERS can “suggest or add”. Top BRANDSPOTTERS will have the chance to be in upcoming movies, receive FREE special edition DVD’s, pre-release DVD’s, attend premieres, film festival screenings etc. This will also be embedded in user’s Facebook profiles thus creating a viral marketing tool.
We already have over 50 ad agencies already signed up for our private beta (pre-launch)
and some very talented filmmakers. In talks with four indie studios including Miramax & 3 Ad Agencies including Saatchi & Saatchi for strategic partnership from both sides.
WE'RE CURRENTLY SIGNING UP AD AGENCIES AND FILMMAKERS. FREE ACCOUNTS DURING PRIVATE BETA LAUNCH!
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SOME IMPORTANT STATISTICS REAFFIRMING THE RISE OF PRODUCT PLACEMENT AS THE NEXT ERA IN MARKETING.
The latest figures from Nielsen show that DVR penetration has climbed to 25% of U.S. homes--up 5% from nine months ago, as cable and satellite operators aggressively try to persuade customers to take on the devices.
Nielsen Media Research, July 2008
By 2011, 45 million TV households, or about 40% of all TV households, will avoid nearly all ads within the TV content they watch.
MediaMark Research Inc (MRI), "Survey of the American Consumer"
September 2007
43.5% of consumers who have seen at least one instance of TV product placement report "considerable"
or "some" interest in this genre of advertising. Product placement ranked 2nd highest behind billboards.
eMarketer, "US TV Trends: The Impact of DVRs, VOD and the Web"
July 2007
87% of advertisers believe branded entertainment is the key to TV advertising in the coming year.
ANA and Forrester Research, "Marketers Losing Confidence in TV"
February 2008
PRODUCT DEMO VIDEOS:
http://vimeo.com/2969337 &
http://vimeo.com/3101120WEBTRONAUT INNOVATIONS PVT. LTD.
We build. Unique B2B, B2C Web 2.0 Startups & Business Solutions
Having researched the Internet phenomenon for over 10 years, we know what it takes to survive in the new web world. Our business models are bullet proof and we have great plans to take the web forward. Since we launched we've developed a number of progressive web startup companies under the Webtronaut umbrella. We mostly follow our own ideas but occasionally partner with some great companies and deliver to-notch solutions ranging from software development to viral marketing!
