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China's MP3/PMP players market had the following five features in 2008:
1. Sales of MP3 players fell sharply, while performance of PMP market was worse than expected
MP3 players market in China shrank drastically in 2008 due to the stagnant economy and the emerging PMP players, substitutes for MP3 players. The negative growth rate of sales meant that the sunset of MP3's day had come.
The sales of PMP players, as the substitutes for MP3 players, were increasing rapidly in 2007. But the performance of PMP was far below expectation in China in 2008 due to the deplorable state of the economy plus natural disasters such as the earthquakes in Sichuan Province. Even the Olympic Games didn't help much. On the contrary, the Games took away people's attention from PMP players.
2. Prices of MP3 are falling steadily
MP3 was seeing a steady, overall fall in the prices as the market getting mature and brand concentration increasing. The fall was most obvious in the prices of MP3 players with storage capacities of 4G and 8G, while the price fall of MP3 players with storage capacities of 1G and 2G, the dominant storage capacities in the market, was moderate.
3. Flash-memory PMP players surpassed hard-drive PMP players by market share
Flash memory is the only memory model in MP3 market, while it also attracts extensive attention in the market of PMP players. In 2008, the market share of flash-memory PMP players increased to 87.3% in June from 44.2% in January.
4. PMP grew more powerful with its video function and was adding in new functions
PMP grows more powerful with its video function as chip-making technology keeps improving. It supports all the existing video formats that are popular on the Internet, including FLV and RMVB.
The development of technology has made PMP more than an audio/video player, but a platform with multiple functions. It can have as its attachments TV-OUT, mobile TV, mobile GPS, PDA handsets, wireless Internet, and digital photo album etc.
Contents:
Chapter One: Overview of China's MP3/PMP Players Industry, 2008
1.1 Development of the Industry
1.2 Structure of the Industry
1.3 Features of the Industry
Chapter Two: Industrial Chain of China's MP3/PMP Players Industry
2.1 Size and Features of the Market
2.1.1 Structure of the Market
2.1.2 R&D and Design
2.1.3 Assembly and Processing
2.1.4 Sales of Whole Units and Services
2.2 Basic Features of the Industrial Chain
Chapter Three: Analysis of Industrial Chain of China's MP3/PMP Players Industry, 2008
3.1 BOM Costs and Core Technology of MP3/PMP Players
3.1.1 Model of BOM Cost of MP3/PMP Players
3.1.2 Status Quo and Developing Trend of Technology
3.2 Features and Developing Trend of OEM/ODM of China's MP3/PMP Players Industry
3.2.1 Features of the Industry in Development
3.2.2 Integration of the Industry
3.2.3 Leading OEM/ODM
3.3 Audio/video Decoding Chips for MP3/PMP Players
3.3.1 Status Quo and Trend
3.3.2 Major Producers
3.4 Solutions to PMP Players
3.4.1 Status Quo and Trend
3.4.2 Assessment of Mainstream Chips of and Solutions to PMP Players
3.5 Memory of MP3/PMP Players
3.5.1 Status Quo and Trend
3.5.2 Major Producers
3.6 LCD for MP3/PMP Players
3.6.1 Status Quo and Trend
3.6.2 Major Producers
Chapter Four: R&D and Designing of MP3/PMP Players in China
4.1 General Analysis
4.2 Value of the R&D and Designing
4.3 Developing Trend
4.4 Major Producers
Chapter Five: Sales and Distribution Channels for MP3/PMP Players in China, 2008
5.1 Status Quo and Developing Trend of Distribution Channels
5.1.1 Competitive Landscape
5.1.2 Features of the Industry
5.1.3 Developing Trend
5.1.4 Competitive Strategies
5.2 Status Quo and Developing Trend of Sales of MP3/PMP Players
5.2.1 Sales Volume and Growth
5.2.2 Market Shares of Brands
5.2.3 Features of Competition over Brands
5.2.4 Potential Entrants
Chapter Six: Developing Trend of China's MP3/PMP Players Industry, 2009-2013
6.1 Major Factors Affecting the Development of the Industry
6.2 Developing Trend
6.3 Forecast for the Scales of the Industry
Chapter Seven: Executive Summary
Technological Layers of MP3 Players and Main Coverage of Each Layer
Relationship between MP3 Producers and OEM/ODM in China, 2008
Comparison of Performance of Low-end MP3 Players Made by Major OEM
Comparison of Leading MP3-Player OEM by Size
Comparison of Common MP3-player Producers by Size
Size of Global NAND Flash-memory Market, 2003-2007
Developing Trend of Global NAND Flash-memory Market, 2009-2013
Mature Solutions to PMP Players Designed by Design Houses, 2008
Software Architecture of PMP Players
Structure of Industrial Chain of MP3/PMP Players Industry
BOM Cost Structure of Low-end Flash-memory MP3 Players
BOM Cost Structure of Mid-priced Flash-memory MP3 Players
BOM Cost Structure of High-end Flash-memory MP3 Players
Global Market Map of TFT-LCD for MP3 Players, 2008
Map of New Materials and New Products in China's MP3 Players Market, 2008
Quality of OLED in China's MP3 Players Market, 2008
2008 Report on China's Super Capacitors Market
2008 Report on China's UPS Market
2008 Report on China's MP3/PMP Players Market
2008 Report on China's OLED Market
2008 Report on China's Polysilicon Market
2008 Follow-up Report on China's Polysilicon Projects
2008 Report on China's RFID Industry
2008 Report on China's MCU (Micro Controller Unit) Market
2008 Report on China's Organic Silicon Market
2008 Report on China's Magnetic Material Market
China's Power Li-ion Battery Market Report 2008
2008 Report on China's Semiconductor Material (SM) Market
2008 Report on China's Frequency Converter (FC) Market
2007-2008 Annual Report on Business Strategies & Investments Develepment of Multinational Semiconductor Enterprises in China
2007-2008 Annual Report on China's Spectrum Analyzer Market
Selected charts:
Technological Layers of MP3 Players and Main Coverage of Each Layer
Relationship between MP3 Producers and OEM/ODM in China, 2008
Comparison of Performance of Low-end MP3 Players Made by Major OEM
Comparison of Leading MP3-Player OEM by Size
Comparison of Common MP3-player Producers by Size
Size of Global NAND Flash-memory Market, 2003-2007
Developing Trend of Global NAND Flash-memory Market, 2009-2013
Mature Solutions to PMP Players Designed by Design Houses, 2008
Software Architecture of PMP Players
Structure of Industrial Chain of MP3/PMP Players Industry
BOM Cost Structure of Low-end Flash-memory MP3 Players
BOM Cost Structure of Mid-priced Flash-memory MP3 Players
BOM Cost Structure of High-end Flash-memory MP3 Players
Global Market Map of TFT-LCD for MP3 Players, 2008
Map of New Materials and New Products in China's MP3 Players Market, 2008
Quality of OLED in China's MP3 Players Market, 2008
