Serious Group of Companies
When the Jakarta Globe, a new daily newspaper, was being put together in 2008, the company selected WoodWing Enterprise as the publishing solution for its newsroom. The English language Indonesian newspaper was built from scratch in eleven months, and the first issue appeared on November 12, 2008. Serious Technology, an experienced WoodWing Authorized Solution Partner, implemented the solution.
The paper quickly assembled a team of seasoned international and local journalists, built a newsroom from the ground up and hammered together an editorial and business strategy. A. Lin Neumann, Chief Editorial Adviser of the Jakarta Globe, describes the challenges of the project. "We had to make many important decisions in a very short time. And of course a state-of-the-
John Fong, Chief Executive of Serious Technology was proud to be part of the ambitious newspaper's launch. "We implemented the WoodWing editorial and asset management system on site. It was an honor to accompany a second new Indonesian daily in Indonesia to its first issue. It was challenging, but well worth it." (Serioustec and WoodWing were also involved in the 2006 launch of Kontan, a business daily in Jakarta.)
Today, the full-color 48-page daily newspaper offers readers a distinctive three-section publication from Monday to Saturday. The tagline '"Great Stories, Global News," stresses the reading experience. "Readers should feel little difference between reading an AFP or New York Times wire story and our locally written stories. We aim to provide quality to our readers", Neumann explains. Current circulation is at about 40,000 per day, higher than the Jakarta Post, the Globe's nearest competitor and a mainstay in the market for 25 years.
Remco Koster, Managing Director of WoodWing Asia Pacific, is not surprised by the Jakarta Globe's choice. "We are becoming the natural selection for new newspaper setups in Southeast Asia. Flexibility and a low TCO are crucial in these challenging economic times. The implementation speed and short learning curve for newsroom staff add to our competitive edge."
Photo:
http://www.prlog.org/
