“With the launch of the Biokinesiology website, prospective students will no longer have to sort through the Division’s comprehensive site to locate information relating to these Biokinesiology programs,” explained EMG Director of Content Amanda Vande Brake. “By simply driving the right people to the right content, we expect to significantly increase applications and ultimately enrollment.”
With an entirely new look and feel, the website retains the Division’s overall branding while positioning the research-oriented M.S. and Ph.D. programs in Biokinesiology as independent from the Division’s more clinical or patient care-centered programs for Physical Therapy. EMG also sought to distinguish the Biokinesiology programs through a new navigational structure segmented by persona, program, facilities and faculty as well as a sleek, professional design and web inquiry submissions forms.
Post-launch, EMG will kick-off its search engine marketing (SEM) campaign to drive web traffic during the coming months. Designed to drive traffic and increase lead generation via the new site, the strategic SEM campaign is also managed by EMG and will include bid management, keyword research, geo-targeting and customized analytics reporting.
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