London, United Kingdom
As the credit crunch continues to bite and marketing budgets are slashed, UK-based web-video production company Spectrecom has announced the launch of a unique “off-the-shelf”
For the last 4 years Spectrecom has been delivering web-based video programming across the private and public sectors, and with improvements to video streaming technologies online, the market has been growing rapidly.
Managing Director Andrew Greener said:
“As the recession continues, businesses need to market themselves more than ever, and with the squeeze on budgets, they need to find cheaper and more innovative ways to get their message across and to find new customers. Web video does that in spades, and it works for just about any website you could think of.”
Spectrecom’s web-video package includes a 2 hour location shoot, 90 seconds of edited material, rights-cleared music, and hosting on a proprietary video player that matches the BBC iPlayer in quality.
“What we’re offering is a very inexpensive marketing tool. Customers can take our video to embed in their website, but they can also place the video on You Tube, Google, Facebook, other social networking sites and online directories. It also helps websites to climb the search engine rankings. To my mind, this is recessionary advertising at its very best.”
Spectrecom’s own website – www.spectrecom.co.uk – has just been completely revamped to showcase the powerful proprietary video player, with video central to almost every page of the site. The site not only shows videos produced for the company’s client base, but also videos that introduce members of staff and that show how the company operates.
“After the home page, our team page on the site is the second most
viewed. It shows that people like to know who their dealing with and video offers that effectively and now, for the first time, cheaply too.”
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