4PM reports a major increase in lettings Website activity, with 20 separate sites recently completed or in development for clients. As the sales market awaits recovery, we have found that Irish estate agents are increasingly focusing on the lettings sector as a means of maintaining and increasing their turnover.
John Kennedy, Managing Director of 4PM says:
"It is astonishing to see the dramatic shift in emphasis that many of our key clients have made. Whereas the key element of a functional property Website was sales until mid-2008, now letting is often the most important function.
"The 4PM Property Management system is equally applicable to the lettings market, with the same functionality in terms of advanced search, Google maps, email alerts and multi-photo display, but it also allows our clients to feed their properties automatically to many of the leading lettings sites, such as Let.ie.
"As the lettings market gets more competitive, many of our estate agent clients are now spinning off standalone sites that only handle lettings, using our Search Engine Optimisation (SEO) services to ensure that the properties show up in the major search engines. This is a clear acknowledgment that lettings will remain a key element of the Irish property market for a considerable period."
For more information, contact John Kennedy, MD, 4PM on 01 497 7705 or 086 246 2716 or john@4pm.ie. www.4pm.ie
ABOUT 4PM: 4PM is one of Ireland's leading Web solution providers in design and database development and consultancy. Our service offerings include Web design, consulting and online application development. Our primary strategic focus is in designing, developing and supporting Web-to-print solutions with specialised products for real estate, motoring, jobs and other advertising-
