InSkin already has commercial partnerships with Telegraph Media Group, Tiscali and Dennis Publishing. Users of video content on these publishers’ sites can pause the video and click on the wrap-around (‘skin’) to view an interactive ad that rolls up and overlays the player. InSkin has also signed an agreement with Utarget to partner its sales team in reaching brand advertisers.
Drayton, who spent the past 2 years as CEO of Phorm, the online behavioural targeting specialist, said ‘InSkin is an irresistible opportunity for me. It combines the explosion in online video consumption, the ability to drive significant new revenues for publishers, and a dynamic new, tailored opportunity for creative agencies and advertising clients. I look forward to building the business with the talented team already here.”
InSkin’s platform offers additional commercial opportunities as it can also incorporate text, images, video and dynamic content. This means advertisers can offer consumers more engaging content while enhancing the revenue generating potential for publishers.
The platform was designed by 29-year old Patrick Knight, InSkin’s founder who in the past was responsible for establishing Ultrafones, Ltd., the first company to sell mobile phone ringtones in the UK. He also founded The Tone Group, an Australian mobile entertainment content provider which he sold to Mobile Messenger.
Knight said, “Hugo has great media experience as former Managing Director of The Telegraph Group, European MD of Advertising.com and as CEO of Phorm. It’s that experience and his knowledge of digital markets that will be key to InSkin fully exploiting its assets and the available opportunities.’
InSkin Media is backed by private equity investment, including SRPE (Sloane Robinson Private Equity).
