Data8 Introduce New Validation and Enhancement Services

Feb. 10, 2009 - PRLog -- Online data cleansing and processing company Data8 announce the addition of new validation and utility services to their website Data8Online.  The new services will ultimately save time that previously would have been wasted contacting invalid consumer records.  These services have been introduced in order to further help companies overcome the problems of data decay.  

Through the difficult times that recession brings it is extremely important to ensure that existing customer records are being kept accurate and up to date.  Without regular cleansing a company is at risk of having major errors in their data through not updating records that have moved or passed away.  Data Cleansing is therefore essential for companies who do not wish to lose current customers through inaccurate information.  

With 15 years of experience, Data8 already has an established online service offering a wide range of Data Cleansing services such as Address Cleansing, Telephone Appending, and identifying Goneaway and Deceased records.  Data8 have since developed three new services to help the needs of companies who recognise how valuable data is to their success.  Managing Director of Data8 Antony Allen commented, “In the current financial climate it is increasingly important for companies to maintain and improve their existing customer database.  The new services that we have introduced work alongside our current offerings on Data8Online to ensure that this happens.  We are now able to check the validity of telephone numbers and email addresses which will reduce the chances of holding inaccurate information and wasting valuable time and money spent contacting these invalid records”.  

Using Foundation Technology the data cleansing company has also created a Name Splitter service.  This new service extracts the title, forename and surname of customer records from a single field and splits the data apart.  Formatting data in this way allows companies to personalise marketing campaigns and maximise its potential.  

Data8Online is an easy to use data cleansing site that offers a free Data Quality Audit to show how these services could improve the quality of your data.  Users are free to utilise the system without limitation and there is no commitment to purchase until a request is made to download the cleansed data/results.

For more information on Data8Online visit the website www.data-8.co.uk or contact:

Antony Allen – 0151 355 4555 or pr@data-8.co.uk

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Data8 is the UK’s premier data solutions provider with a range of data cleansing and enhancement services to ultimately improve the way you communicate with your customers. Using our powerful online data cleansing engine you can benefit from a higher return on your direct marketing investment and improve on your brand awareness and customer loyalty.