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Follow on Google News | LV= gives free Critical Illness Cover to new income protection customersLV= provides Critical Illness Cover to new income protection customers and launches online Income Protection Toolkit to help financial advisers educate clients more effectively
By: LV= Insurance Chris McFarlane, LV= Head of Protection, said: "At LV= we believe that protecting your regular income should be at the heart of sound financial planning. Worryingly, there is a clear consumer misconception that critical illness cover will provide the protection they need if they are unable to work due to long term sickness or an accident. In many cases the real need is for a regular continuing income, rather than a lump sum payment provided by critical illness cover (http://www.lv.com/ "In addition, there are conditions that are not covered under critical illness (http://www.lv.com/ This special offer aims to promote income protection (http://www.lv.com/ Additionally LV= has also launched an online Income Protection Toolkit (https://www.lvadviser.co.uk/ Among various multi-media elements, the toolkit includes an Income Protection Shortfall Calculator for financial advisers to use with clients, to show the impact that an accident or sickness could have on their monthly income. The calculator also takes into account what people may be entitled to receive from their employer if they couldn't work for a long period, and the Employment and Support Allowance (ESA) they may be able to claim. Chris McFarlane concluded: "We are committed to supporting advisers with relevant tools, information, offers and guidance to help educate their clients. The free CI offer highlights the importance of IP, both on its own and alongside CI, and will also help advisers to grow their business. Our innovative calculator is easy to use and shows in a simple graph format how IP can protect a client's regular monthly income, should the worst happen." - ends - Notes to editors: * Source: Opinium Research. Total sample size was 2,000 UK adults. Fieldwork was carried out online, between 29 - 31 October 2008. Full details of the LV= free Critical Illness cover promotion are available on the LV= website About LV= (http://www.lv.com/ LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007. LV= employs more than 3,700 people, serves more than 3.6 million customers and members, and manages around £7 billion on their behalf. LV= is also the UK's largest friendly society (Association of Friendly Societies Year Book 2006/2007, Total Net Assets) and a leading mutual financial services provider. Liverpool Victoria Friendly Society Limited is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF. For further information please contact: Lucy Pope Press Office LV= 69 Park Lane Croydon CR9 1BG 01202 502 204 www.lv.com End
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