Video Showcase Enhances Consumer Buying Experience

Feb. 9, 2009 - PRLog -- To improve customers buying experience and make the buying decision process easier, Misco have launched online video demontsrations to bring products to life. Full product showcase with voiceover and product in use, aims to answer potential buyers questions allowing them to have a virtual shopping experience.   Rotating product shots are viewable along with contents and accessories.

Since the video showcase was launched with an Acer Aspire AS2930 -582G25Mn Notebook PC, it has become Misco’s number one viewed product for January 2009, highlighting consumers desire to enhance their shopping experience on electronic and hi-tech purchases.

“According to research*, the number of online shoppers who watch retail videos grew 40% in a year. We believe this will add value to the shoppers experience and further enhance Misco’s offering” commented Katy Pailing, European Web Marketing Manager for Misco.

# # #

About Misco

Misco is a leading e-tailer of electrical and technology products and associated support services. A subsidiary of Systemax Europe Ltd., Misco also has operations in Germany, Italy, Spain, France, Netherlands and Sweden and an online presence in Austria, Switzerland, Portugal, Belgium and Ireland.

Misco recently achieved a Bronze Award from Pricegrabber, the online price comparison site. This prestigious award was earned for obtaining more than 1000 positive reviews with higher than average ratings by online shoppers; the award indicates a high level of customer service and attentiveness to customer needs. Misco are a select one of four merchants to receive this award from over 600 merchants on the pricegrabber site.
www.misco.co.uk

*Source: www.comscore.com