RTT USA and Art Center Explore Artisanship in February Podcast

Feb. 9, 2009 - PRLog -- ROYAL OAK, Mich. (Feb. 9, 2009) – The Material Intersections February 2009 podcast coproduced by RTT USA, Inc. (RTT), a leader in realtime 3D visualization software and services for product design and marketing, and Art Center College of Design’s Color, Materials and Trends Exploration Laboratory (CMTEL), will explore the topic of artisanship.

The podcast led by Michele Hess, director of RTT’s Material & Color Connection, and Marshall Hamachi, CMTEL’s associate director, will focus on the craft of artisanship and how technology plays a part in giving products an artisan feel.  

“In February’s podcast, we’ll take a closer look at the definition of artisanship,” said Hess. “We will explore the convergence of different worlds: manufactured and handcrafted, virtual and physical, abstraction and representation. We will experience a range of artisanship, from Elena Manferdini’s laser cut garments to Kova’s transparent lace textiles to Studio Meraz’s redesign of Ole Henriksen’s spa.

February’s podcast can be accessed on Art Center’s CMTEL Web site at http://www.accd-cmtel.com/vcmtel.html.  

Launched in December 2008, the goal of Material Intersections is to bring visual inspiration to the art and design community by exploring a different material trend each month. The podcasts connect the tactile and technical worlds in an inspiring format combining thoughtful narrative and rich visuals using RTT’s proprietary technology, RTT DeltaGen. Future podcasts will feature interviews with designers who will provide insight on various materials they use during the design application process.

Upcoming podcast topics include:
   Intelligent Materials
   Sustainability
   Slow Tech
   Lightweight

About RTT
RTT USA, Inc. is a leading provider of realtime 3D visualization software and services for product design and marketing. RTT’s software allows clients to visualize products with incredible precision and accuracy using only engineering data. RTT helps designers experience concepts interactively and allows marketing and sales teams to create materials for Web, print and TV before the actual product is available. RTT provides a link between design, engineering, marketing and sales for optimum collaboration and efficiency from product development to purchase. The company’s clients include Adidas, Audi, Chrysler, Ford, General Motors, Lexus, Toyota and Volkswagen.

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About RTT
RTT USA has offices in Pasadena, Calif. and Royal Oak, Mich. Its parent company, Realtime Technology AG, was founded in 1999 and is headquartered in Munich, Germany. It has offices in Stuttgart, Hamburg, Paris, Brussels, Milan, Melbourne, Seoul and Tokyo. The company employs more than 330 people worldwide.