New book from Transaction Publishers Evaluates the Rise of Consumer Lifestyles

Drawing on historical perspectives and comparative studies, the editors address social change with reference to generation effects and conflict.
By: Transaction Marketing
 
Feb. 9, 2009 - PRLog -- Consumption and Generational Change addresses the rise of consumer culture and the various attempts to explain and account for it.  This book considers the view that a particular generational framework was formed in the post-war period and has been carried on into the early twentieth century with particular consequences for the experience of later life.  The editors divided this book into three parts.

Part I:  Theoretical Perspectives on Generations and Consumption
Part II:  Historical Dimensions of Generation and Consumption

Part III: International Comparisons of Changes in Consumption Patterns across Generations

The chapters in this work deal with empirical research on various topics including religion, changing attitudes towards aging, death, and spirituality; the dis-consumption of material things (de-cluttering); aspects of consumption by older people which mirror those of younger people; housing and the patterns and rules which govern expenditure; and marketing strategies aimed at older people.  

Ian Rees Jones is professor of sociology at Bangor University. He has published extensively in the field of medical sociology addressing health inequalities, chronic illness and medical decision making.
Paul Higgs is reader in medical sociology at University College London. He has published widely in both social gerontology and medical sociology.
David J. Ekerdt is professor of sociology and director of the Gerontology Center at the University of Kansas. He studies work, retirement, and residential transitions in later life.

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Founded in 1962, Transaction has built its reputation for excellence as a social science publisher—with an ever deepening book program and with an outstanding group of series and serials covering the gamut from social policy to international relations.
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Source:Transaction Marketing
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Page Updated Last on: Feb 09, 2009
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