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Follow on Google News | Downtown Prescott, AZ, runs co-op ads on cable TV to bring back shoppersAs downtown shopping areas around the country suffer the impacts of the economic slowdown, some turn to co-op advertising to stretch their marketing budgets.
By: Sharon F. Benigson Pat Forrest, manager of the Downtown Partnership notes in the February issue of Downtown Promotion Reporter that initially, the board put forth the idea of a co-op advertising campaign in concert with local businesses and CableOne Television. As dialogue progressed, however, the board concluded that while it is critically important in slow times to expand marketing efforts, businesses had fewer dollars to dedicate to marketing. Thus, the board agreed to totally fund a three-month television marketing campaign, at a cost of $5,000. The campaign focused on encouraging locals to support historic downtown, and its central message was: "Rediscover historic downtown, Prescott's crown jewel." Prescott is just one of many downtown communities facing the economic downturn with creative marketing approaches. # # # About Downtown Promotion Reporter Downtown Promotion Reporter newsletter is published by the Downtown Research & Development Center. For more than 50 years, the Downtown Research & Development Center has provided a forum for exchanging news, information and ideas on how to rebuild the hearts of our cities. Website: http://www.DowntownDevelopment.com End
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