In the style of old school favourite trump cards, the new campaign offers men a fun and interactive way to draw inspiration for sexy Valentine’s gifts this February. The viral invites the viewer to review a selection of trump cards each featuring a different look flirtatious or seductive model and designer lingerie set with unique attributes. The viewer can then select their favourite cards to view a twenty second video clip and a selection of handpicked fashion lingerie recommended by Myla.
The campaign features the newly launched Spring Summer 2009 collection drawing inspiration from the heady romanticism and nostalgia of the 1970’s.
To view the viral log onto http://www.myla-
Myla offers sexy lingerie to capture your mood and celebrate the different sides of your personality. From the boardroom to the bedroom, Myla encapsulates the many facets of femininity. Glamour, seduction and refined elegance are at the heart of all we create - all underpinned by fabulous craftsmanship.
New each season, our collections are created by a talented team who have their fingers on the fashion pulse, which translates into designs that are exquisitely original. The result is lingerie that is both classically timeless and effortlessly on trend. When you wear Myla, you'll ooze confidence from top to toe!
For further information and images please contact the Myla press office. Melanie Hughes at melanie.hughes@
http://www.myla.com/
http://www.myla.com/
http://www.myla.com/



