Many businesses are struggling to attract customers with reduced marketing dollars. Even companies that have kept their marketing budgets intact are finding it increasingly difficult to meet their sales objectives since consumers are buying less and not responding to traditional advertising.
Buzz Camp (http://www.buzzcamp.com), an Emeryville Chamber of Commerce-sponsored event, is a results-producing, idea-generating half-day workshop designed to help businesses of all sizes break through the commercial clutter and get people buzzing and buying on a tight marketing budget in spite of a challenging economic environment. Buzz Camp will take place on Thursday, 4/23/09 from 8:30 AM to 12:30 PM at Spenger's Restaurant (1919 Fourth Street, Berkeley, CA).
At Buzz Camp, you will discover...
* The latest trends in buzz marketing and what they mean for your business.
* How to build a cohesive brand message that drives business growth.
* Buzz secrets from America's most successful companies.
* How to create buzz through online newsletters, seminars, special events, blogs, networking (both face-to-face and online including Facebook and LinkedIn), consumer review websites (Angie's List, CitySearch, Yelp, etc.), and viral videos.
* The inside scoop on what the media and bloggers want and how to generate free publicity that greatly exceeds what you could afford to purchase in advertising.
*How to obtain free and prominent media and blogger coverage using a simple three-step process that Patrick developed to land his clients in The Wall Street Journal, The New York Times, Business Week, Forbes, Boston Globe, InStyle, Inc. Magazine, Entrepreneur Magazine, San Francisco Chronicle, San Francisco Business Times, San Jose Mercury News, Contra Costa Times, Oakland Tribune, Santa Rosa Press Democrat, The View from the Bay (KGO TV), NBC News, Evening Magazine (KPIX TV) , KTVU News, Home & Garden Television, etc.
* Techniques to increase the loyalty and enthusiasm of your customers and prospects that drive repeat sales and referrals.
* How to get to the top of Google and other leading search engines through search engine optimization (SEO) without wasting money on pay-per-click (PPC) advertising.
About Buzz Camp Presenter Patrick Galvin:
Patrick Galvin has long record of success in buzz marketing. As a college sophomore, he broke the Guinness World Record for hammock swinging to promote his parents' three Bay Area hammock stores. He declared that he was going to make hammock swinging an Olympic event. While he failed in his attempt to create a new sport, his record resulted in widespread press coverage that increased hammock sales and convinced Patrick that buzz is the best way to build a business.
After graduating from the Georgetown University School of Foreign Service, Patrick worked for various politicians and political campaigns and used his marketing skills to raise over one million dollars for a non-profit organization in less than one year.
Fascinated to learn why people buy, Patrick attended the Thunderbird Graduate School of International Management and graduated with an MBA in marketing. His fluency in Spanish and Portuguese led to a regional sales manager position. In three years, he built a sales network in Canada and Latin America and created marketing programs for both regions. Seeking a greater challenge, he became the president of his family's retail furniture company and quadrupled sales in five years through a variety of buzz marketing techniques.
In 2002, Patrick co-founded Galvin Communications to help companies grow through buzz rather than expensive advertising. As the chief galvanizer of Galvin Communications, he has helped hundreds of companies from sole proprietorships to publicly-traded corporations tap into the power of buzz marketing to meet their sales objectives.
Patrick is an accomplished presenter. He is a past president of the Oregon Chapter of the National Speakers Association and has addressed thousands of people throughout the United States and Canada on buzz marketing. Since 2005, he has written regularly on the good, the bad, and the ugly of buzz marketing on his Buzz Builder blog (http://blog.galvincomm.com) and in his monthly Buzz Bulletin enewsletter.
For more information and registration, please visit http://www.buzzcamp.com.
