dotNostics™ Brings High-end Web Site Analytics To Any Web Site

PRLog (Press Release) - Feb 09, 2009 -
dotNostics™ (www.dotnostics.com) has launched its e-commerce intelligence platform which provides information about customers and markets for e-commerce web sites.  It provides web companies with insight into customer preferences and behavior, as well as tracks product and product type demand based on price changes and discounts.  It also provides advertising targeting information and reduces the rate of payment fraud.

Most e-commerce sites collect data about customers and what they buy during the checkout process.  Information on products purchased, product prices, customer address and IP address information, are collected to process an order.  dotNostics is a platform that analyzes this information and provides intelligence about e-commerce businesses.

“Typically, only the largest, most profitable web sites have the resources to create analytical tools that look deep into sales information to yield intelligence about markets, customer behavior, pricing, and fraud”, said Christopher Corry, product director of dotNostics.  “dotNostics puts the power of sophisticated analysis in the hands of owners and operators of web sites of any size.  With these tools they can increase profit margins by modifying product offerings, reducing payment fraud, targeting marketing efforts, and finding the optimal price points for products.”

The dotNostics platform provides four feature sets.  Sales analytics provides information about where customers are located, how much they buy, and how marketing campaigns affect the number and amount of purchases.  Fraud screening uses IP geolocation to determine where customers are making orders. It creates a risk score based on the distance between the customer location and their shipping and/or billing address.  By slightly varying product prices on a per-session basis, pricing intelligence can determine how much demand changes as price changes.  Finally, market research uses customer surveys to create customer models that can predict customer preferences and behavior, identify potentially lucrative product offerings, and gauge overall success of product offerings.

dotNositcs offers this service for free for up to 500 transactions per month.  Beyond the first 500 monthly transactions, prices range from 2 US cents down to 1 US cent based on transaction volume.

Christopher Corry says, “dotNostics will increase profits, and even profit margins themselves, and only cost a very small portion of overall profits.  dotNostics provides data to calculate cost-benefit at any time so customers can always determine how much dotNostics has increased profits.”

For more information about dotNostics, visit http://www.dotnostics.com.

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