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MUCHACHOMALO: Urban Underwear with Attitude

When MUCHACHOMALO was launched in Holland 18 months ago, it was clear that in the world of underwear and urban streetwear a new boy was in town: a bad boy!

Feb. 7, 2009 - PRLog -- The range was a runaway success and now the bad boy brand of fashion underwear, streetwear and beachwear is available in Spain. The core of the MUCHACHOMALO collection (you can see the collection at www.muchachomalo.es) is boxer shorts for both men and women using exclusive, eye-catching and unique design prints that are already becoming well known and instantly recognisable in Holland, as they are set to become in Spain.

Indeed the MUCHACHOMALO brand itself is set to become iconic across Europe, drawing on the lifestyle of Latin America and the South of Spain. MUCHACHOMALO, “bad boy” in Spanish, appeals to the fact that inside every man there’s a boy….a bad boy! This is underwear, streetwear and beachwear for both men and women with attitude; cool, urban fashion in exclusive design prints that exude a sexy confidence with a cheeky sense of humour.

The MUCHACHOMALO chicos and chicas are young and carefree and they live life to the full. They want their clothes to reflect their fun-loving, sexy and energetic approach to life, from their bikinis and board shorts to their briefs and boxer shorts. A MUCHACHOMALO boxer waistband glimpsed above jeans marks the boy or girl as someone who loves the Latino way of living, with a passion for partying and fashion, for fast cars and weekends at the beach.

The strong MUCHACHOMALO branding and concept has proved wildly successful in Holland which led to the underwear collection expanding to include tank tops, swimwear and accessories, with the full range being updated with new designs each season. The launch of MUCHACHOMALO in Spain is causing a real buzz, as more Europeans get to express their inner bad boy or girl with MUCHACHOMALO underwear and streetwear. To view the latest collection visit www.muchachomalo.es, or you can join them at Barcelona’s urban fashion exhibition, the Bread & Butter Fair on the 21st-23rd January.

Editor’s Note: MUCHACHOMALO is represented by the search engine optimisation (SEO) and digital marketing specialists, Global Ad Solutions. Please direct all press queries to Louise Byrne. Email: louise@globaladsolutions.co.uk or call: +34 951 272 972 / +44 (0)20 3070 1959.

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Source:Global Ad Solutions
Phone:02030 701 959
Tags:Underwear, Urban Streetwear, Boxer Shorts, Beachwear, Bikinis, Board Shorts
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