Skipton Based Principle Healthcare’s Export Focus Pays Off at Key Middle East Exhibition

Feb. 6, 2009 - PRLog -- In addition to the orders, they have also introduced the company to several new potential distributors in Syria, Libya, Iraq, Algeria, Pakistan and Canada to name a few.

Arab Health is the largest exhibition in the Middle East and is generally viewed as a must attend global event in the healthcare calendar. Established over thirty years ago, the exhibition offers an ideal environment for companies to showcase their products in one of the fastest growing and most lucrative healthcare markets in the world.
Export Manager, Martin Hendron, said ‘We are delighted with the response our products received in Dubai. We were one of the busiest exhibitors at the event, which had more than 2200 exhibitors representing over 65 countries. The show itself attracted more than 50,000 healthcare professionals from all over the world. It has reinforced our belief in the huge potential our business has in Export markets’.
In addition to exhibiting, Principle received some excellent media coverage, as well as an interview on Dubai’s main television channel. Martin said ‘We didn’t anticipate the amount of media interest our stand generated, and certainly didn’t expect to be shown on television! I was a bit apprehensive at first about the interview, but it seemed to go down well!’
For further information, please contact Cathy Brown, Group Marketing Manager, on 01756 792600.

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Principle Healthcare was formed in 2002 by a team of healthcare industry professionals whose passion and belief was to develop the opportunities in the UK and overseas for "A specialised vitamin supplements manufacturer and supplied which could make a real difference".