Premier Guitar videos score on YouTube

PR Log (Press Release) – Feb 04, 2009 – MT. VERNON, Iowa – Illustrating its fast-growing multimedia audience, Premier Guitar (PG) has become one of the most-subscribed-to channels among all YouTube partner channels for the period of January 15 – 31.  

Premier Guitar’s channel (http://www.youtube.com/user/premierguitar.com) attracted substantial subscribers to its channel during this period, a higher percentage increase of subscribers than other notable Partner channels such as 20th Century Fox, CBS, Playboy, WWE, TLC and the Onion.

Among the top-100 most-subscribed-to YouTube partner channels for the respective time period, the PG channel features the most total videos with 355. PG’s channel (one of 13,770 total channels in YouTube’s Partner Program) delivered more than 144,000 views of its gear on YouTube alone.

Thus far, the five most popular NAMM videos are:
•   Egnater Rebel 30 (www.youtube.com/watch?v=bbWjeqzGXyk&feature=channel_page)
•   Ernie Ball 25th Anniversary (www.youtube.com/watch?v=uh8PyVCipac&feature=channel_page)
•   EVH Wolfgang Guitar (www.youtube.com/watch?v=CZYUUGRWwA0&feature=channel_page)
•   Peavey JSX 50 (www.youtube.com/watch?v=-NcenZJ7ZnM&feature=channel_page)
•   Steve Vai interview (www.youtube.com/watch?v=f08_1nuOU_I&feature=channel_page)

In January, the PG Channel on YouTube recorded more than 195,000 unique visitors.

PG has 355 gear videos freely accessible online at http://www.premierguitar.com/Video/Video.aspx.

“We feel that this is indicative of our constantly-growing online presence,” says Joe Coffey, Editorial Director for Premier Guitar. “This is a testament to our continuing commitment to delivering free multimedia content to guitarists, whenever, however and through whatever platforms they prefer.”

Jon Levy, formerly with Guitar Player and now one of Premier Guitar’s Managing Directors, commented on the importance of providing free multimedia content for readers and gear manufacturers, “this is a challenging year for everyone and . . . readers and advertisers . . . and we are committed to delivering free, first rate multimedia information to guitarists around the world since doing so increases knowledge and awareness which, in turn, increases knowledgeable purchasing...raising the water and lifting everyone’s boats!”

The YouTube audience boon is spurred by PG’s groundbreaking coverage of the guitar industry’s most important annual event.  Premier Guitar shot more than 100 videos of interviews and gear demos during the 2009 Winter NAMM Show in Anaheim, Calif. last month, far exceeding the efforts of any other media company.

The YouTube Partner Program features a collection of independent video creators and media companies. To qualify for the program, media entities must produce original videos to which they own copyright and such videos that must experience high levels of verified viewership on YouTube.

About Premier Guitar:
Offering guitarists a multimedia source for news, gear info and education/instruction, PG is the media home for players who are serious about their tone. PG's gear-centric print magazine has a monthly circulation of 32,000 complemented by the industry's only complete, freely accessible online magazine (http://digital.premierguitar.com) that attracts more than 32,000 monthly visits; a Web site (www.premierguitar.com) that's the fastest-growing portal in the guitar industry with an average of more than 330,000 unique visitors consuming almost 10 million page views per month; and the market's leading interactive gear search service that attracts more than 200,000 monthly visitors. With nearly 50,000 pieces of gear, players can find, buy and sell gear on Gear Search (http://www.premierguitar.com/gear/gear_search.aspx). Published by Gearhead Communications, LLC, Premier Guitar is employee-owned and based in Mount Vernon, Iowa with offices throughout the U.S.
For more information, contact Nick Ireland, marketing manager for Premier Guitar, at (319) 895-0050 or nick@premierguitar.com or visit www.premierguitar.com.