Nrai Training Journalists For Crisis Reporting

Feb. 3, 2009 - PRLog -- Mumbai terror attacks also brought to the fore the challenges faced by media in crisis reporting. The image of a young woman journalist, crouching on the ground, clutching her microphone and giving live account of the Indian Special Forces launching their final assault on armed militants inside the TAJ HOTEL would remain one of the enduring images of the tragic incident. With gun shots ringing in the air and a few rounds of firing at the gathered media outside the TAJ HOTEL, media persons had to crouch and lie flat while reporting the incident live to their news channels. Crisis situations like battle, war or terror attacks test the very mettle of any journalist and separate wheat from chafe.

However everyone needs proper guidance, ethics and valued platform to make a responsible base of the profession. This is all true for the dynamic profession of journalism with so much of social value attached to it. Aspiring journalist need proper training and guidance from institutes which can provide quality education. Free opinion should also come with ethical values, and this training can only be imbibed under proper guidance. There are facts which need to come out plain without any twisting (as most of the time unethical media do). Developing such journalists who can stand by the Core of Media Ethics and Duties NRAI School of Mass Communication is always ahead in the march from several years with its experience. NRAI has been a premium institute in the field of Mass Communication, transforming rough students into future diamond journalists, thoroughly trained in all the facets of media. They are also guiding their students and anybody interested in journalism through their website www.nraismc.com

The sphere of mass communication being widely spread requires a combination of skills and traits. Different areas asks for different qualities, but for anyone to take on any of the fields of mass communication definitely requires better than average performance in whatever one does. It is not easy to get in and progressing is even difficult. In general, excellent communication skills, being a good team player are important, besides being confident and hardworking. Physical stamina and will power count in favour for jobs in mass communication. Other attributes vary from one another depending upon the area one pursues.

NRAI is working hard in this regard as the business scenario in this new era needs new breed of global managers with vision and drive to deal with a fast- phased business environment. Besides having a global vision, they need to possess the capacity and expertise to organize information, manage human resources, formulate action plans, cope with multiple stresses and have the depth of business knowledge so as to meet required competition head on. In response to these new challenges, NRAI established school of Mass Communication, Management and Technology to develop and train the next generation of professionals. The institute offers an inspiring learning environment that transforms young students into innovative entrepreneurs.

According to Mr. Nalin Ranjan, Director NRAI, “Globalization by implication, means a border-less world in which individual nations are witnessing paradigm shift in production and marketing practices on worldwide basis. Protected markets have become an anachronism and there is now a perceptible shift from the seller’s marker to a customer driven market. This has necessitated a radical reorientation in corporate strategies on global scale with greater attention and importance accorded to aspects like fostering strategic business linkage, technology up-gradation and human resource training and development.”

Mass Communication is a vast field covering many areas under it. Some of these are discussed under the following headings.

PRINT JOURNALISM: In short, journalism is collecting and editing of news for presentation through media. Print journalism has been one of the oldest forms of journalism. Over the years, print journalism has witnessed major transformation; the simple reporting of yesteryears has taken a shape of highly specialized and professional field owing to competition and other factors. The newspapers and magazines today cover a wide range of specialized sections like political events, business news, leisure, cinema, sports, career, health and so many other subjects, which demands for professionally qualified journalists. Given the variety of subjects to choose from, one can look forward to a field of his interest and pursue several available courses in that direction.

ELECTRONIC JOURNALISM: Communication mediums like television, radio, audio, video etc. have made possible news, entertainment, information, education related subjects reach the very far and wide places. It has to an extent sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.

ADVERTISING: Advertising is brand building process of a product, idea, thought or an even a service, through effective mediums of communication. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organizations, political organizations, social organizations, all find it important to advertise in order to influence public opinion.

PUBLIC RELATIONS: Once, the simple operation of publicity today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organization by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnel’s and agencies to cast and present their image, objectives and policies in the best possible light. For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people along with excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be quick decision making abilities and good organizational skills.

About NRAI School of Mass Communication, Management & Technology
NRAI is associated with The Hindustan Times to conduct workshops in more than 200 schools in Delhi and National Capital Region (NCR). NRAI has been profiled by BBC, NDTV, Doordarshan, S1 and various satellite channels along with coverage in the Times of India, Indian Express, Hindustan Times, Los Angeles Times, The Hindu, The Week, and many more. NRAI has conducted more than 500 workshops on business management, aviation, hospitality, fashion, information technology (IT) and media -related topics with leading business houses.

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NRAI has a mission and a mighty task in this regard as it wants to impart only total quality management education to make a better career. The mission is to enlighten and enrich the educational experience and provide learning environment to the new generation. NRAI provides the combination of state- of- the- art technology and the guidance of expert professionals, as our faculty, to help you to become a better professional in prospective career. NRAI, provide you platform to leap and achieve your career ambitions in the industry.