In this challenging economic climate, it’s more critical than ever to write copy that not only informs the consumer, but also generates the desire to purchase product or services. If the copy isn’t fresh, engaging or sales driven, chances are you could be losing sales, cautions freelance copywriter, Denise McGill.
“There is a tremendous difference between writing textbook descriptions for your promotional materials or website and creating copy that “hooks” prospective consumers, makes the sale and keeps consumers coming back again and again,” says Denise.
“I have always enjoyed writing, but particularly enjoy the challenge of creating content that increases a company’s bottom line through persuasive copy.”
However, beware of exaggeration in copy, she reminds. Consumers do no like to feel that they are a victim of “hype” or being “sold.” Credibility is everything in copy. If a consumer has any doubts at all about a product or service, the sale is lost.
Denise began her copywriting career two years ago writing catalog product descriptions. With the launching of her website, McGill Copywriting, she has gone on to become a versatile freelance copywriter.
She has seen her business grow from writing catalog copy blocks to creating website content and promotional materials. “I have written for small business entrepreneurs as well as large established companies,” she states.
Copy makeovers are another trend that is on the rise for her. Fine-tuning a client’s existing material is a cost-effective way to revive tired copy.
Samples of her writing are available on her website. Also on her website, Denise offers a choice of four free articles on the craft of copywriting and running a small business.
