The reinvention of the concert industry
By J. North
Northern Exposure
February 1, 2009 Atlanta, GA – poshplatinum.com, an Atlanta-based marketing, advertising, and promotional firm, has assumed the task of reinventing the concert industry by adopting social networking concepts to promote and stimulate ticket sales and global concert attendance.
The concert industry has not been immune from global recessionary trends. Even though the industry was reportedly up 7.8% from 2007, ticket sales and attendance has performed lower than expected.
poshplatinum.com, commonly referred to as “POSH”, is introducing a unique proactive method for increasing interest and attendance by empowering the audience with the ability to create a customized concert experience. POSH is working in conjunction with a number of corporate partners to establish the Ultimate Dream Concert. By incorporating the psychology behind the success in popular sites such as MySpace and Secondlife, music enthusiasts are extending the professional latitude to personalize the performances, creating the Ultimate Dream Concert ticket. “We believe that by getting the audience involved from the concert’s inception, they will inherently assume ownership and allegiance, recognizing that they played an intricate role in bringing such an awesome event to their town, “says Vanessa Carmack of poshplatinum.com.
Individuals in the U.S. and abroad are being surveyed to uncover the most popular artists and groups in real time. Carmack explained, “the target age demographic is between 12 and 34. This represents the highest population of users subject to change and emerging concepts.”
The UltimateDreamCocnert.com is scheduled fro completion February 2009, but interest has been overwhelming. From across the globe, young people are submitting their requests directly to the corporate email address via the link provided on the poshplatinum.com site. (http://www.poshplatinum.com/
For an industry driven by fresh ideas, the ULTIMATE DREAM CONCERT is taking major steps in the right direction.
For more information about poshplatinum.com or the UltimateDreamConcert, direct inquiries to: info@poshplatinum.com or info@ultimatedreamconcert.com, or visit www.poshplatinum.com or www.ultimatedreamconcert.com.
