McKesson Pharmaceuticals, Welch’s, Blue Cross and Blue Shield of Florida, Nike, and Shaklee are just a few of the firms that utilize SaaS-based business intelligence to both save on implementation costs and to take advantage of business intelligence insight faster. Customers noted that they could frequently deploy SaaS-based BI initiatives at one-fourth the cost and in one-fourth the time.
Hypatia’s analysts determined that the popularity of SaaS-based BI represents the inflection point of two separate trends in business: the increasing importance of gaining insight into all manner of business events, and increasing interest in the idea of leasing rather than buying a software application, and accessing it over the Internet. With a SaaS application, companies can generally:
Deploy applications faster
Reduce the cost of deployment
Avoid the cost of hardware and associated maintenance and monitoring
Eliminate the need for on-site expertise in the application itself
“One of the most striking elements we uncovered in this research is the number of vendors who are licensing their business intelligence software engines to other application vendors. This means that companies looking for BI capabilities have even more options for accessing insight,” added co-author and senior editor Howard Baldwin.
Vendors evaluated include: Business Objects, Cognos, SAS. Acxiom, Birst, Experian, Lucidera, Oco, SRC, 1010Data, Jaspersoft, Pentaho, and QlikView
Hypatia Research, LLC, http://www.HypatiaResearch.com delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and to accelerate growth. Coverage areas include: CRM, Business Intelligence, Customer Analytics, Marketing Automation, Database Marketing, and Customer Data Integration and Quality. Since its inception by co-founder Leslie Ament in 2001, clients have relied on Hypatia for industry insight, expertise and independent research for guidance in assessing various technology and service options.