My Tech Guru announced the launch of mytechguru.net, an e-commerce web site geared toward laser printer supplies, such as laser toner and other printer consumables. Most of the laser toner products are remanufactured for My Tech Guru by a certified minority owned factory, enabling My Tech Guru to sell the toner products as a minority tier one supplier. This single factory remanufactures nearly 350 different laser toner cartridges for My Tech Guru and boasts a return rate of less than 1% for black toner, and less than 2% for color. In addition, My Tech Guru has entered into dealer and reseller agreements with several other laser toner manufacturers and suppliers to add hundreds of additional compatible and OEM toner products to their product line. My Tech Guru will distribute laser toner products from four strategically located warehouses across the United States. Distribution warehouses are located in Dallas, Los Angeles, Chicago, and Carlisle, PA, which will provide for one to two day ground delivery to nearly all of the continental United States.
My Tech Guru's new web site, mytechguru.net, will act as the new division's primary point of inventory control and order management. "We have designed the mytechguru.net web site to be as user friendly as possible for casual web visitors, while investing heavily in the back-end tools that will enable us to supply superior service to high-demand customers" explained Brad Barton, founder and owner of My Tech Guru. "Our back-end tools allow us to assign account representatives to customer accounts so that the rep can manage the account for the customer as well as organize all of the customer's products into a single, easy to use secure ordering platform." Customer information and order checkout are secured with 128 bit SSL encryption to provide reliable, and safe Internet based ordering. My Tech Guru will not store credit card data on their servers, requiring customers to enter their card information each time they order. "Of the evils, I prefer the extra minute or so that a customer might need to enter their credit card or P-Card information with each order, rather than raise our prices to cover the cost to try to prevent the hacking of our databases. We only touch the credit card or P-Card information long enough to pass it to the gateway, all 100% SSL secure, rather than charging more to offer sixty seconds of convenience. On the other hand, many customers are simply calling their rep to tell them what they need, and the rep is processing the order for the customer," Barton commented.
My Tech Guru anticipates that its primary competitors will be the office supply superstores. In addition to offering a larger inventory of laser toner products than the superstores, My Tech Guru has managed to achieve highly competitive pricing while focusing on high quality products that are benchmarked against the OEM products themselves. "We built our service reputation by providing quality service at a fair price. Obviously, we couldn't maintain our fortune 500 clients or our small business clients if we failed to deliver what we promise. We don't just sell toner and supplies, since 2001 we have been servicing and repairing office printers across America. We know what cheap, inferior toner can do to a laser printer. Cheap, inferior products are not worth the risk of expensive repairs" explained Barton. "These office supply superstores have no stake in your office printer if their toner cartridge leaks or explodes, creating a mess or damaging the printer. They don't have the technical expertise to know how a toner cartridge should be made or remanufactured. To them, a toner cartridge is just an office supply item, along with thousands of others that are supplied by a brand name or the low bidder. We know printers, and we know how much is riding on a cartridge's performance. If something does go wrong with one of our cartridges, we'll make it right. It is just that simple."
My Tech Guru nudges prospective customers to contact an account representative so that a quote can be created for all of a customer's printing equipment, and to order a sample toner cartridge so that they can judge the quality and price for themselves. There are currently over 1100 products listed on the mytechguru.net web site, but My Tech Guru claims that there are thousands more products that will be listed as they are requested by individual customers. Very few products that are offered are from the OEM,s themselves, and then usually only if My Tech Guru does not have an alliance agreement with a compatible factory to make a specific cartridge. "The original equipment manufacturers have spent an incredible amount of money on marketing, in an attempt to convince consumers that all remanufactured or compatible cartridges are the same, and all are inferior to the OEM's own brand" according to Barton. "Nothing could be further from the truth. Our cartridges actually out-perform OEM cartridges statistically. We make a better cartridge and save the consumer a substantial amount of money. On the opposite end of the spectrum, there are compatible manufacturers that use the cheapest components available and create price points so low that the inferior quality should be obvious. Basically, it is worse to pay too little than it is to pay too much by buying OEM cartridges because the inferior nature of the product will create a problem for the consumer sooner or later. Fortunately, we offer a competitively priced alternative that has a lower defect rate than the OEM."
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